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Is Technorati relevant anymore?
2008-02-28 22:42:22 by HASH0x8b05bac in StillSecure, After All These Years
 

I have been thinking more about the RSA Bloggers Meet up that I wrote about yesterday. That got me thinking about how bloggers are so socially interactive and probably explains why we are such suckers for things like Twitter, Facebook, etc. Than I started thinking (I know a lot of thinking going on here, where it goes I don't know) about how blogging has changed in the years I have been at it. While blogging is bigger than ever, alot of the social network around has changed. For the most part, for the better I would add. However, one thing that has changed for me anyway, is Technorati.

When I first started blogging Technorati was the Google of blogs. In fact on the not too rare times that it took for ever to search on Technorati I would think it was being overrun with queries. Putting Technorati tags into my articles was elementary and mandatory. I used to check my Technorati rankings everyday and judged my blogs popularity by its "authority". I would eagerly comb the rankings to see who linked to my site. Then a funny thing happened. Technorati started making so many changes, when I would log in I couldn't find what I was looking for anymore. Than it would seem that no matter what I did, unless I went in and manually pinged my site, it would not update. After a while I got tired of manually pinging from Technorati and my authority started going down.  Frankly, I didn't even care. Then after a while, I couldn't even figure out where to go to ping my site manually on Technorati anymore. It has just lost all relevance for me as a blogger. The shame is I think the blogger community was what Technorati was about.

Instead, I think Technorati has gone after the blog reader community. I can see the wisdom there. There are a lot more readers than their are writers. However, I am not sure they do a great job on that count either. Both Google and Yahoo and even MSN do a good job of blog coverage now. So do blog readers have any allegiance or affinity for Technorati? Does it do anything for them? I don't know. What I do know if they would have done a better job of keeping me abreast of the changes to their site and showing me how to use it and get value out of the service, I would spend more time there and not find it so irrelvant as I do now.

This is something I am going to discuss with my blogger buddies at the RSA bloggers meet up. With a "who's who" of security bloggers in attendance, what would you talk to them about?

 
 
 
 
 
 
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Sergey Zarubin, 31yo
CISSP, CCSP
Moscow, Russia