Is Subivor even real?

Whether it is a train fire, a highrise building fire or worse. People should have more protection than a necktie, their shirt or paper towel to cover their mouth, nose and eyes. As you know an emergency can happen at anytime and in anyplace, leaving one vulnerable. Don't be a sitting duck. The Subivor® Subway Emergency Kit can aid you in seeing and breathing while exiting. This all-in-one compact, portable and easy to use subway emergency kit contains some items never seen before in a kit.

This could have won my Third Movie-Plot Threat Contest.