Do you believe security in VMWare environments is a high concern?

Virtualization has become one of the hottest technologies of the decade and will revolutionize the way in which we do data center computing.

Do you believe security solutions that run within virtual environments should be a high priority, medium priority or low priority for enterprise customers given they already have physical security solutions such as firewalls and IPS devices already in place?

Please chime in by clicking the comments link bellow this posting.  I'd love to start a useful discussion on this topic to learn more on what people think.