Domain Tasting is a practice whereby someone registers a domain and immediately begins monetizing it. If the results are good, they keep the domain. If not, they delete the registration before the end of the 5 day grace period. But tasters make a lot of money even on the domains they end up deleting. A recent ICANN report indicated that the majority of domains registered these days are for tasting purposes. Domain Tasting has been controversial for some time now, especially since Network Solutions began employing it, allegedly in order to stymie tasters. Now DomainTools, a blog popular in the "domainer" business, is reporting that Google will stop monetizing domains for the first 5 days of their registration period. Since Google is so dominant in the search business this move, if confirmed and followed through by Google, would seriously impair the whole model of domain tasting. Without advertising, the incentive to engage in domain tasting withers away. Google has been quietly facilitating the tasting phenomenon for years now and profiting off of it, so they could see some revenue loss from such a move.