Luckily we do have some technologies to warn users who still haven’t learned to stop opening spammy attachments, click pop up ads and so on…but I don’t think they’d help with the snarky attitude problems. I’m not sure I’d want my computer network to try doing that anyway.

John talked about Microsoft’s mission, his perspectives on key industry trends and market opportunity; he touched on Cloud Computing and Virtualization and took some Q&A from the audience of Managed Service Provider executives.

One of his first proclamations - Microsoft has really embraced the heterogeneous environment. Really? How in the world is Microsoft going to help convince IT line managers, or mid level managers to believe this statement? I think they have a long way to go to achieve this vision with any credibility in the marketplace.  I do know that they are making small strides.

Microsoft has been widely credited with some very good blogs that are self critical and introspective. They have also been quite active in the standards boards within DMTF and many others such as Open WSMAN and CIMON (Open Pegasus). Microsoft in February published 30,000 pages detailed technical specifications – protocol documentation for Exchange, since that time they have published another 15,000 pages. They have had over 224,000 downloads since February 21, 2008. Thus they are trying to be more open by making some of these secret sauce protocol resources directly available on the web.

So for now, I will take a very cautious wait and see approach to this proclamation. Time will tell.

Trends

• Rapid growth continues
• Hosting Competition has a new face
  • Platform gorillas (amazooglesoft)
  • Ad supported Web 2.0 hosters (Google, Facebook,)
• Utility Cloud Computing models are expanding to non-traditional hosting companies
  • Wells Fargo vSafe - hard to believe that a big bank would start to offer a SaaS offering
  • New tools and markets digital ribbon, CohesiveIT

IDC Data shows that growth of SaaS ISV’s is the biggest layer of growth. The fastest growing services are complex, custom applications. IDC says this area will be bigger than the hosting area in the next 5 years. John said that Microsoft is spending a lot of time, money and energy on this right now.

John said:

“when Microsoft thinks about the building blocks that make-up the cloud, virtualization is a core piece of the puzzle. However you also need also identity services, Operating system with standard set of libraries to tap into… or remote storage that application developers will tap into.. Developers will consume these set of services, but you will also need a set of tools to manage your physical, virtual and geographically distributed datacenter infrastructure.” (that is where ScienceLogic comes in!!)

He went on to say,

“In some ways, virtualization enables decentralization – allows you to move from data centers, enables fast scaling out, business to move from on premise to the cloud and off again…. Automation is very important – this will help you scale your business – this is core to your future success.”

He talked about a new breed of knowledge worker: He called them Digital Natives (compared to grey haired guys like me who are left out of this category).

Definition of a Digital natives? A young adult who has grown up with cellphone, web based applications, Facebook account, as their primary mode of communications.

John commented that we are 5 years into a 10 year journey. Only 12% of all servers in the world are virtualized today… in the next 4 years it will double to 25%. This is the time to think through how this business will affect you.

‘Virtualization without good management is more dangerous than not using virtualization in the first place.” Thomas Bittman, Analyst Gartner

Patching and provisioning nightmare – no scalable administration – sprawl chaos.

John posed a question to the audience: How do you partner to provide the ISV support in application development with specific market needs… partner by keeping the hosting to SaaS solution providers up and running and provide the quality of service that their customers expect…. Complimentary services of storage and backup is a big win with a huge market-upside over the next 5 years..

John said that Microsoft continues to make  huge investments with Managed Service Providers.

• Investing in the windows hosting platform
• Hyper V and SQL2008 GoLive program - getting beta code out to service provides to find as many bugs as early as possible.
• Software + Services (S+S) incubation center program
• Partnering for cloud platform market offers
• Cloud platform guidance and best practices

During the Q&A, David Burns from Cincinnati Bell asked the very best question… “when are you going to make it easier for the Service Provider market to deal with the Microsoft Service Provider Licensing Agreement (SPLA) quarterly statistics pull and change the SPLA pricing to be more efficient and creative for the new Virtualization and Cloud offerings you have talked about?”

John’s response: “We hear your frustrations loud and clear and are working on some new ideas for the future version of SPLA.” My interpretation – “Dear Service Providers don’t expect anything new or easier to deal with in the next 6 months!”

His closing remarks: “Cloud is evolving = very early stages, lots of hype, but think of how this evolution will effect your business and how you can plug into it.”

On the other hand, it's probably a smart idea to screen screeners when they walk through airport security when they aren't working at that checkpoint at that time. The reason is the same reason you should screen everyone, including pilots who can crash their plane: you're not screening screeners (or pilots), you're screening people wearing screener (or pilot) uniforms and carrying screener (or pilot) IDs. You can either train your screeners to recognize authentic uniforms and IDs, or you can just screen everybody. The latter is just easier.

Which of the following initiatives are likely to be a major telecommunications technology related priority for 2007? Mobility is a huge issue.

We’re starting to see traction with mobility.

• The evolution of enterprise mobility:
  • Voice –> messaging –> e–mail –> web, –> business applications –>  instant messaging/presence –> what’s next?
• Cell phone to Smartphone:
  • 1G –> 2G –> 3G

Converging IT Responsibilities

Collaboration, Web/Internet, Desktop Computer, Deskphone/PBX, Mobile Phone and Applications. All of this is under the umbrella of IT. IT departments are not a single cohesive unit where everyone gets along. They have different motivations, budgets, goals, etc.

BlackBerry manages all of these responsibilities in one, forcing these departments to collaborate and work together. This is key for interoperability between these systems, knowing how they work together.

Desktop capabilities are expected in mobility:

• Information
• Collaboration
• Voice
• Transactions
• Presence
• Application

Mobile devices are fundamentally changing the pace of which we all work. You can reach anybody at anytime. This changes business.

All of this is working with data that is behind a corporate firewall.

The big change in IT is that for almost any industry now, the data that you have and you manage is a core corporate asset. It doesn’t matter whether you’re in manufacturing, logistics, or a bakery. Information is king. This has the benefit of moving IT up to a C-level position. You are a core part of your business success. This has benefits, and also added stress.

Voice is still the “killer app” for mobility. Deskphones and smartphones need to overlap into a mobile voice system.

Another up and coming technology is the mobilization of enterprise applications. This provides the ultimate user experience. For example, Blackberry has mobilized the SAP Business Suite on BlackBerry smartphones. SAP CRM access is as seamless and intuitive as email on BlackBerry and incorporates push, alerting, security, GPS, Wi-Fi and media.

Enterprise grade platforms will extend core competencies of enterprise systems to mobile environments.

• Secure
• Reliable
• Manage
• Control
• Administration
• Standardize

Conclusion:

Putting it together: integrating the wireless capabilities of today into the business tools of tomorrow.