The session took place at the beginning of Partner Day. The “regular” conference sessions actually begin tomorrow. Today is spent focusing on partner issues and enablement.

The panel for this session included:

• Mark Chuang Group Manager, Product Marketing, VMware, Inc.
• Kenon Owens Staff Systems Engineer, VMware, Inc.

You have to remember that most of the Partners here are not vendors like ScienceLogic, but big and small shops that are selling IT, networking and now virtualization solutions into end-customer environments. For these guys, understanding what virtualization partner programs and tools are at NetApp, for example, is very useful. And many of these companies are already selling Microsoft software and surrounding services for Microsoft products. So if you’re VMware, what’s the message to these partners in the face of the Microsoft juggernaut?

Microsoft to partners: “You may not like to admit it, but you’re probably already in bed with us.”

VMware to partners: “Our hypervisor technology outperforms Hyper-V and Xen, especially at scale. And anyway, it’s not about the battle at the hypervisor. It’s about the V-services on top of the hypervisor – VMotion, Storage VMotion, DRS, etc.”

Interesting and what we all already know, or think we know. The scale issue is an interesting one – too soon for Hyper-V and who uses Xen? But also interestingly enough, no announcement or even talk about extending VMware management tools to other hypervisors. The point, as the VMware product marketing guy made a point of saying, is that the question they needed to answer used to be “Why Virtualization?” and now it’s “Why VMware?”.

One more tidbit – this survey run by VMware asking their customers:

What are the top 6 apps you are running on VMware today

• IIS
• Apache
• Active Directory
• SQL Server
• Sharepoint
• Exchange

That means, 5 of 6 are Microsoft applications. Certainly it makes it even more challenging for VMware to navigate a path here.

The change since 2004 – would have talked about why virtualize. And now why VMware. (Duh.)

Talking to partners – many of which already have a successful Microsoft business. How VMware enhances your existing Microsoft business.

Top 6 apps running on VMware today (5 of 6 are Microsoft applications)

• IIS
• Apache
• AD
• Sql server
• Sharepoint
• Exchange

Source: VMware survey

Esxi - VMware – true thin hypervisor; maximizes resources utilization (over 100% memory commitment – allows avg of 2:1 memory overcommit) – host system memory is usually the resource bottleneck – plus Advanced Scheduler runs VMs better under load and to a greater capacity (hard to show this part); performance acceleration – using binary translation (32bit), para-virtualization and Hardware Assist (for 64-bit)

(rvi – rapid virtualization indexing)

No parent partition that all hypervisors have to go through

Vs ms/xen

Parent partition – dom 0 => potentially problem at scale; i/o that could be a bottleneck

Hyper-v SPECjbb comparison

= 9 vms on VMware and hyper-v hypervisors

Outperform (CPU) by 50% - general purpose scheduler isn’t able to keep up? “got to be”

(cpu only test)

Also used VMmark – to demonstrate again that VMware is performance tuned and designed to run at scale vs Hyper-V

Size Does Matter:

Vmware ESXi: 32MB

Hyper-v – 2.6 GB

Xen – 1.2 GB

Hyper-V uses Microsoft Server Core – so the last two Patch Tuesdays had to make changes to Server Core (nothing to do with Hyper-V) but service interruption for Hyper-V.

VMware VMsafe – “Provides an unprecedented level of security” “virtual is more secure than Real” (uh oh – clearly didn’t read about the

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VMware TEST:512 mb vms on server w/ 4gb ram –

7 vms - xensource (w/no memory overcommit)

6vms – hyper-v before error (w/no memory overcommit)

14vms - w/memory overcommit and management

Running sql io sim – heavy workloads

TCO – not just license; now ESXi is free – so hardware

809 - ESXi

871 – vi3 foundation ($995)

1168- vi3 enterprise ($5750)

1621 – hyper-v – 2x cost because of hw

Xen – 1618

Memory overcommit (89% in production vs. test/dev)

Survey – 37% of respondents at 2:1 RATIO OR HIGHER; real average is around 1.8: 1

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This guy Mark sounds like a used car salesman:

“Always On, On Demand Data Center”

Hypervisor is very important but what is more important are the v-services on top of this. Manage shared, pooled resources. “Value Above the Hypervisor”

How does all this save “your customers” $$?

VMotion – saves cost on planned maintenance: no more overtime, no more time scheduling maintenance windows (see cost framework below)

10 (# of servers) x 6 (@ of updates) x [ (overtime cost 2hrs x $150/hr) + (scheduling downtime # of apps per server 15 x time spend scheduling per app 0.75 hr x $50/hr)] = $58,500

Same thing with using VMware Storage VMotion

Overtime cost + scheduling downtime + planning move + alternative tool cost - $68,750 (2.5 TeraBytes)

The Value of High Availability

- cost of lost business, lost work

- cost of lost productive time

4 hours of downtime x # of users per vm 10 x number of vms per host 15 x cost of user productive time $50/hr x failures per year in 10-host cluster 2 = $60K

(10 servers, 150 vms)

SAVINGS (using enterprise version)

Update management 149,760

HA 60K

DRS, VMotion Storage VMotion 187,250

808,259 – hw, power cooling, etc.