We’ve talked about green IT, and Cisco’s VP of green engineering Paul Marcoux had a nice Q&A which fits in nicely and is well worth the read. He said that currently Cisco is even with the curve, but a bit behind our European Counterparts who “embraced climate change as long as 15 years ago and baked it into the culture”. He stated that it will become part of Cisco’s DNA as well.

This week ScienceLogic had a nice mention in Mark Gallagher’s Blog post, where we provided some of our insight and thoughts on virtualization management and multiplatform virtual environments. Check it out when you have a chance!

Amongst the blogs that I have been reading for some time is Brad Feld’s blog. Brad has a fantastic blend of information on his blog which always makes it a fascinating read. Yesterday Brad posted a note which linked to a Vanity Fair “Inventing the Internet” article which I really enjoyed. This was a fantastic blast from the past, but a great story from the actual inventors of the day. Soon after they created packet switching, the world was transformed because Telenet, Tymnet, CompuServe, and BBN rapidly created their own X.25 PDN’s (networks that are still running today) that forever changed the way the world communicated.

Another such blog I really enjoy is Mark Cuban’s blog. I met Mark many years ago when CompuServe (where I spent the first 10 years of my professional career) purchased his Dallas, TX based systems integrator business called MicroSolutions. Mark recently wrote an article entitled “Why tiered bandwidth being a Wonderful Thing and ASIVS”

Having been involved with the telecommunications industry for most of my career, and serving many service providers with our current EM7 products, I do believe that the future of the Internet as consumers know it on the “all you can eat” pricing models will likely be under pressure in the future. I will shed more of my thoughts on that topic in a subsequent post because there is way too much to cover in this post.

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For this contest, the goal is to create fear. Not just any fear, but a fear that you can alleviate through the sale of your new product idea. There are lots of risks out there, some of them serious, some of them so unlikely that we shouldn't worry about them, and some of them completely made up. And there are lots of products out there that provide security against those risks.

Your job is to invent one. First, find a risk or create one. It can be a terrorism risk, a criminal risk, a natural-disaster risk, a common household risk -- whatever. The weirder the better. Then, create a product that everyone simply has to buy to protect him- or herself from that risk. And finally, write a catalog ad for that product.

[...]

Entries are limited to 150 words ... because fear doesn't require a whole lot of explaining. Tell us why we should be afraid, and why we should buy your product.

On May 7, I posted five semi-finalists out of the 327 blog comments:

• DNA adulteratometer to detect waiters spitting in your soup.
• Toothpaste test strips.
• SOS device for people locked in car trunks.
• Anti-laser-pointer eyeglasses.
• "Alertness alert" heartbeat monitor.

Sadly, two of those five was above the 150-word limit. Out of the three remaining, I (with the help of my readers) have chosen a winner.

Presenting, the winner of the Third Annual Movie Plot Threat Contest, Aaron Massey:

Tommy Tester Toothpaste Strips:

Many Americans were shocked to hear the results of the research trials regarding heavy metals and toothpaste conducted by the New England Journal of Medicine, which FDA is only now attempting to confirm. This latest scare comes after hundreds of deaths were linked to toothpaste contaminated with diethylene glycol, a potentially dangerous chemical used in antifreeze.

In light of this continuing health risk, Hamilton Health Labs is proud to announce Tommy Tester Toothpaste Strips! Just apply a dab of toothpaste from a fresh tube onto the strip and let it rest for 3 minutes. It’s just that easy! If the strip turns blue, rest assured that your entire tube of toothpaste is safe. However, if the strip turns pink, dispose of the toothpaste immediately and call the FDA health emergency number at 301-443-1240.

Do not let your family become a statistic when the solution is only $2.95!

Aaron wins, well, nothing really, except the fame and glory afforded by this blog. So give him some fame and glory. Congratulations.

For this contest, the goal is to create fear. Not just any fear, but a fear that you can alleviate through the sale of your new product idea. There are lots of risks out there, some of them serious, some of them so unlikely that we shouldn't worry about them, and some of them completely made up. And there are lots of products out there that provide security against those risks.

Your job is to invent one. First, find a risk or create one. It can be a terrorism risk, a criminal risk, a natural-disaster risk, a common household risk -- whatever. The weirder the better. Then, create a product that everyone simply has to buy to protect him- or herself from that risk. And finally, write a catalog ad for that product.

[...]

Entries are limited to 150 words ... because fear doesn't require a whole lot of explaining. Tell us why we should be afraid, and why we should buy your product.

Submissions are in. The blog entry has 327 comments. I've read them all, and here are the semi-finalists:

• DNA adulteratometer to detect waiters spitting in your soup.
• Toothpaste test strips.
• SOS device for people locked in car trunks.
• Anti-laser-pointer eyeglasses.
• "Alertness alert" heartbeat monitor.

It's not in the running, but reader "False Data" deserves special mention for his Safe-T-Nav, a GPS system that detects high crime zones. It would be a semi-finalist, but it already exists.

Cast your vote; I'll announce the winner on the 15th.

For this contest, the goal is to create fear. Not just any fear, but a fear that you can alleviate through the sale of your new product idea. There are lots of risks out there, some of them serious, some of them so unlikely that we shouldn't worry about them, and some of them completely made up. And there are lots of products out there that provide security against those risks.

Your job is to invent one. First, find a risk or create one. It can be a terrorism risk, a criminal risk, a natural-disaster risk, a common household risk -- whatever. The weirder the better. Then, create a product that everyone simply has to buy to protect him- or herself from that risk. And finally, write a catalog ad for that product.

Here's an example, pulled from page 25 of the Late Spring 2008 Skymall catalog I'm reading on my airplane right now:

A Turtle is Safe in Water, A Child is Not!

Even with the most vigilant supervision a child can disappear in seconds and not be missed until it's too late. Our new wireless pool safety alarm system is a must for pool owners and parents of young children. The Turtle Wristband locks on the child's wrist (a special key is required to remove it) and instantly detects immersion in water and sounds a shrill alarm at the Base Station located in the house or within 100 feet of the pool, spa, or backyard pond. Keep extra wristbands on hand for guests or to protect the family dog.

Entries are limited to 150 words -- the example above had 97 words -- because fear doesn't require a whole lot of explaining. Tell us why we should be afraid, and why we should buy your product.

Entries will be judged on creativity, originality, persuasiveness, and plausibility. It's okay if the product you invent doesn't actually exist, but this isn't a science fiction contest.

Portable salmonella detectors for salad bars. Acoustical devices that estimate tiger proximity based on roar strength. GPS-enabled wallets for use when you've been pickpocketed. Wrist cuffs that emit fake DNA to fool DNA detectors. The Quantum Sleeper. Fear offers endless business opportunities. Good luck.

Entries due by May 1.

The First Movie-Plot Threat Contest rules and winner. The Second Movie-Plot Threat Contest rules, semifinalists, and winner.

EDITED TO ADD (4/7): Submit your entry in the comments.

Pugh's call for the government to consider options such as placing primary school children who have not been arrested on the database is supported by elements of criminological theory. A well-established pattern of offending involves relatively trivial offences escalating to more serious crimes. Senior Scotland Yard criminologists are understood to be confident that techniques are able to identify future offenders.

A recent report from the think-tank Institute for Public Policy Research (IPPR) called for children to be targeted between the ages of five and 12 with cognitive behavioural therapy, parenting programmes and intensive support. Prevention should start young, it said, because prolific offenders typically began offending between the ages of 10 and 13. Julia Margo, author of the report, entitled 'Make me a Criminal', said: 'You can carry out a risk factor analysis where you look at the characteristics of an individual child aged five to seven and identify risk factors that make it more likely that they would become an offender.' However, she said that placing young children on a database risked stigmatising them by identifying them in a 'negative' way.

Thankfully, the article contains some reasonable reactions:

Shami Chakrabarti, director of the civil rights group Liberty, denounced any plan to target youngsters. 'Whichever bright spark at Acpo thought this one up should go back to the business of policing or the pastime of science fiction novels,' she said. 'The British public is highly respectful of the police and open even to eccentric debate, but playing politics with our innocent kids is a step too far.'

Chris Davis, of the National Primary Headteachers' Association, said most teachers and parents would find the suggestion an 'anathema' and potentially very dangerous. 'It could be seen as a step towards a police state,' he said. 'It is condemning them at a very young age to something they have not yet done. They may have the potential to do something, but we all have the potential to do things. To label children at that stage and put them on a register is going too far.'

The idea is for me to paint this stuff on my valuables as proof of ownership. I think a better idea would be for me to paint it on your valuables, and then call the police.

That remark aside, a new university study concludes that it works:

The study of over 100 criminals revealed that simply displaying signs that goods and premises were protected by SmartWater was sufficient to put off most of the criminals the team interviewed.

Professor Gill said: "According to our sample, SmartWater provided a strong projected deterrent value in that 74 per cent of the offenders interviewed reported that they would in the future be put off from breaking into a building with a SmartWater poster/sign displayed.

"Overall, the findings indicate that crime reduction strategies using SmartWater products have a strong deterrent effect. In particular, one notable finding of the study was that whilst 'property marking' in general acts as a reasonable deterrent, the combination of forensic products which SmartWater uses in its holistic approach increases the deterrent factor substantially."

When scored out of ten by respondents in regard to deterrent value, SmartWater was awarded the highest average score (8.3 out of a score of 10) compared to a range of other crime deterrents. CCTV scored 6.2, Burglar Alarms scored 6.0 and security guards scored 4.9.

Of course, we don't know if the study was sponsored by SmartWater the company, and we don't know the methodology -- interviewing criminals about what deters them is fraught with potential biases -- but it's still interesting.

Also note that SmartWater is not only sprayed on valuables, but also sprayed on burglars and criminals -- tying them to the crime scene.