John talked about Microsoft’s mission, his perspectives on key industry trends and market opportunity; he touched on Cloud Computing and Virtualization and took some Q&A from the audience of Managed Service Provider executives.

One of his first proclamations - Microsoft has really embraced the heterogeneous environment. Really? How in the world is Microsoft going to help convince IT line managers, or mid level managers to believe this statement? I think they have a long way to go to achieve this vision with any credibility in the marketplace.  I do know that they are making small strides.

Microsoft has been widely credited with some very good blogs that are self critical and introspective. They have also been quite active in the standards boards within DMTF and many others such as Open WSMAN and CIMON (Open Pegasus). Microsoft in February published 30,000 pages detailed technical specifications – protocol documentation for Exchange, since that time they have published another 15,000 pages. They have had over 224,000 downloads since February 21, 2008. Thus they are trying to be more open by making some of these secret sauce protocol resources directly available on the web.

So for now, I will take a very cautious wait and see approach to this proclamation. Time will tell.

Trends

• Rapid growth continues
• Hosting Competition has a new face
  • Platform gorillas (amazooglesoft)
  • Ad supported Web 2.0 hosters (Google, Facebook,)
• Utility Cloud Computing models are expanding to non-traditional hosting companies
  • Wells Fargo vSafe - hard to believe that a big bank would start to offer a SaaS offering
  • New tools and markets digital ribbon, CohesiveIT

IDC Data shows that growth of SaaS ISV’s is the biggest layer of growth. The fastest growing services are complex, custom applications. IDC says this area will be bigger than the hosting area in the next 5 years. John said that Microsoft is spending a lot of time, money and energy on this right now.

John said:

“when Microsoft thinks about the building blocks that make-up the cloud, virtualization is a core piece of the puzzle. However you also need also identity services, Operating system with standard set of libraries to tap into… or remote storage that application developers will tap into.. Developers will consume these set of services, but you will also need a set of tools to manage your physical, virtual and geographically distributed datacenter infrastructure.” (that is where ScienceLogic comes in!!)

He went on to say,

“In some ways, virtualization enables decentralization – allows you to move from data centers, enables fast scaling out, business to move from on premise to the cloud and off again…. Automation is very important – this will help you scale your business – this is core to your future success.”

He talked about a new breed of knowledge worker: He called them Digital Natives (compared to grey haired guys like me who are left out of this category).

Definition of a Digital natives? A young adult who has grown up with cellphone, web based applications, Facebook account, as their primary mode of communications.

John commented that we are 5 years into a 10 year journey. Only 12% of all servers in the world are virtualized today… in the next 4 years it will double to 25%. This is the time to think through how this business will affect you.

‘Virtualization without good management is more dangerous than not using virtualization in the first place.” Thomas Bittman, Analyst Gartner

Patching and provisioning nightmare – no scalable administration – sprawl chaos.

John posed a question to the audience: How do you partner to provide the ISV support in application development with specific market needs… partner by keeping the hosting to SaaS solution providers up and running and provide the quality of service that their customers expect…. Complimentary services of storage and backup is a big win with a huge market-upside over the next 5 years..

John said that Microsoft continues to make  huge investments with Managed Service Providers.

• Investing in the windows hosting platform
• Hyper V and SQL2008 GoLive program - getting beta code out to service provides to find as many bugs as early as possible.
• Software + Services (S+S) incubation center program
• Partnering for cloud platform market offers
• Cloud platform guidance and best practices

During the Q&A, David Burns from Cincinnati Bell asked the very best question… “when are you going to make it easier for the Service Provider market to deal with the Microsoft Service Provider Licensing Agreement (SPLA) quarterly statistics pull and change the SPLA pricing to be more efficient and creative for the new Virtualization and Cloud offerings you have talked about?”

John’s response: “We hear your frustrations loud and clear and are working on some new ideas for the future version of SPLA.” My interpretation – “Dear Service Providers don’t expect anything new or easier to deal with in the next 6 months!”

His closing remarks: “Cloud is evolving = very early stages, lots of hype, but think of how this evolution will effect your business and how you can plug into it.”

Special Session: Situation Management I

Paper: Complex Event Processing approach for strategic intelligence

Authors: Nicolas Museux, Juliette Mattioli, Claire Laudy and Helene Soubaras

Abstract: One of the key issues of strategic intelligence within a crisis situation is to build an early assessment of the situation, based on a context sensitive information interpretation and through a well constructed situation representation. Our proposal is based on the conjunction of a conceptual modelling to represent situations out of document analysis and a reactive rule-based modelling to analyse them according to a domain knowledge and a goal. This paper focuses on this Situation Analysis process. But we present our global approach and sum-up the Situation Representation and its objectives. We introduce the Complex Event Processing formalism used for the analysis and dynamic recognition of such situations. We illustrate our approach through a case study taken from what happened during the energy crisis in California in 2001.

Presenter Biography: Dr. Nicolas Museux is a research scientist in the PLATON lab, at THALES Research and Technology. He had his engineering diploma in computer science in 1998. Then he started his Ph.D. in Applied Mathematics, Computer Science Systems and Control at the Computer Science Center of e’Ecole des Mines de Paris, and THALES Research and Technology. His Ph.D. focused on the application of constraint programming in distributing low-level digital signal processing programs onto multiprocessors architectures, to optimize data management and computing duration. After he obtained his Ph.D. in 2001, he worked until the end of 2004 on several projects in the PLATON lab linked with combinatorial optimization. Since 2005, Dr. Nicolas MUSEUX works on the Situation understanding research program. Its objectives are to identify, to specify and to design tools for situation model based reasoning in order to address situation analysis, risk assessment and situation projection.

• Moderator: Jim Metzler, Vice President, Ashton, Metzler & Associates
• Rowan Snyder, CIO, KPMG
• David Michael, CIO, United Business Media Group
• Joanna Young, Chief Information Officer, Corporate Information Systems & Enterprise Services, Liberty Mutual

Jim: Is the CIO a technical job anymore? For example, inside Liberty there are business projects with an IT component.

Joanna: We are organized to partner with internal business clients or vendors who provide objectives and business requirements. We strive to figure out the smallest amount of an IT investment we can make to get this to work.

Rowan: We have both. Part of the dilemma is that the thing that sells the best is fear. I don’t want to use that to get business.

Joanna: One good example is security from an application perspective. It’s hard to talk about security investments in business terms. We put it into terms like “this is what it will cost us if we DON’T do this.” For example, a solution for spam required us to do research into what it was costing us overall. Once we put it together, the business was all for it. You have to put your business hat on and think “how can I make this important for a businessperson?” If you can’t, you may need to ask yourself why you’re pushing services on them that they may not need.

Jim: Can you give us insight into business-IT alignment? What about governance?

Rowan: Governance is the hardest part of IT. It’s not like the technology is easy. If it’s a business project with an IT component, I don’t usually get involved. It comes down to overall budget. The infrastructure we own and let people know exactly what it will cost to do it. We are a distributed IT firm, there are multiple groups. This is the most distributed and risk-prone organization I’ve worked in. It can be difficult for the business to exert control. It demonstrates risk, in security, compliance, methodologies, etc.

Joanna: Governance has become a word that nobody wants to use. It suddenly implies that IT is the holder of all the money and they are the ones that get to decide. We stopped using that word and position IT as a strategic business partner.

David: We have a highly decentralized IT set-up. We have about 600 globally and around 40 in the headquarters. We have 10 CIOs for each division, and within each division it is decentralized. We try to run each unit as autonomous. This is a close alignment with IT and business. However, then the problem of how do you have commonality between divisions and collaboration?

Jim: How can you minimize risk in distributed environment using standards and procedures?

David: The reality is it can be impractical for an organization. You end up with a patchwork of platforms and technologies. We have to accept that we’ll have multiple solutions. We can attempt to push a standard, but overall have a much more relaxed approach to manage everything. There is a lot of equality between divisions in what they can choose to purchase.

Joanna: Standards are easier to apply the further down the staff you are. The most important thing with any of this is to understand why you are making the decisions. If there is a process and pros and cons are identified, there is a clear record of why decisions were made.

Audience Poll: Everyone raised their hand that MORE standards were needed.

Audience Question: Are there inefficiencies in the data center in terms of energy and green IT? What are you doing about it?

Joanna: Everyone focuses on cars for carbon footprints. But, it’s really buildings…and then data centers. The data center has the same importance as any other efficiency. They need to be running as cheaply as possible. Corporations have a responsibility to make sure they are energy efficient.

Rowan: We recently did a carbon footprint analysis, and found that half of carbon comes from electricity, with half of that from the data center.

David: Every company does have a responsibility to look at its carbon emission globally. Consider international travel, flying, etc. As much as possible, we are not building data centers. We are using other people’s data centers in an effort to get out of the data center business.

Audience Question: How do you balance the good from standards with agile development and possible roadblocks?

Joanna: Luckily agile development is under the CIO’s control. You can see the lifecycle and savings that occur. When I look, I check what the standards are that I’m measuring by.

Jim: Does web 2.0 have any business meaning in your environment? If so, what are you doing about it?

Joanna: I’ve been in IT for 20 years. It’s another component to business IT investment, and has to be presented as such. As IT professionals we have a responsibility to identify what Web 2.0 is, and then translate to see if there is anything the company should be doing with it. Monitor it based on your current portfolio, and consider its impact.

David: It’s pretty important to our business as a media company. I don’t think it means one thing, it’s a term people use to talk about the web and what’s going on online. From mobile, to ajax, cloud computing or mashups - you can draw multiple conclusions. More and more business is being done online. We have a lot of growth opportunities online.

Rowan: Compliance, security, and privacy issues just explode with Web 2.0.

FP: And what about drilling? Republican presidential candidate Sen. John McCain, his running mate Gov. Sarah Palin, and President George W. Bush are implying that lifting environmental restrictions on drilling is the way to promote energy independence.

TF: Well, I think it’s patent nonsense. No one believes that somehow offshore, there’s enough oil in any near term and even the long term to provide us oil independence. It’s the wrong approach because in a world that’s hot, flat, and crowded, fossil fuels—and particularly crude oil—are going to be expensive and exhausting. Therefore the focus should be on the next great global industry: clean energy technology. When I hear McCain pounding the table for “drill, drill, drill,” it reminds me of someone pounding the table for IBM Selectric typewriters on the eve of the IT revolution.

I’m not against offshore drilling, by the way, because I believe the technology and the safety has improved far beyond where it was back in the 70s, 80s, and 90s, even. What I’m against is making it the centerpiece of our energy policy. If all McCain said was, “Let’s drill, but let’s also throw everything into innovating the next generation of clean-energy technologies,” I’d say, “You’ve got it exactly right, pal.”

Why? Because renewable energy technologies — what I call “E.T.” — are going to constitute the next great global industry. They will rival and probably surpass “I.T.” — information technology. The country that spawns the most E.T. companies will enjoy more economic power, strategic advantage and rising standards of living. We need to make sure that is America. Big oil and OPEC want to make sure it is not.

Parlez-vous open source? While wide-spread open source usage is still debated in many companies, the French have been advocating for all open source all the time in government and education. French President Nicolas Sarkozy set up an economic commission that recommended tax benefits to stimulate more open source development. Lesson learned from France: start ‘em early. “All students in France use open source.”

Just in time for Labor Day, John Edwards (no, not that one) comes out with an informative guide on “Who provides what in the cloud”. No doubt, this will be a rapidly expanding list, but what’s really interesting is the comment on the article. People have very strong opinions on the cloud…

Research firm Aberdeen Group reports that network costs will increase slightly more than 5 percent over 2007. Contributing factors: “need for speed”, shift from standard to mobile PCs (more end points of connectivity), and the ever-expanding network. And of course the hidden costs of multiple tools with multiple management consoles – if you’re not smart enough to choose say a comprehensive network management solution that is vendor agnostic…One tool to monitor them all…

And just because I miss the Olympics already, here’s an irreverent take on what it’s like to lose to Michael Phelps. http://www.thetechstop.net/?p=1503

Enjoy your long Labor Day Weekend!

He’s a bit indignant that so much energy goes to sporting events like the Olympics rather than more important news that isn’t getting reported around the world.

This is in a year when tons of journalists are getting laid off.

This is in a year when there are tons of stories around the world that aren’t getting reported on.

Could we take half of those photographers and send them to Russia, for instance

Reminds me of a feeling I had back in college as an undergrad student studying social sciences and humanities, about the way my friends who were physicists interacted with the world. They were so awed by the stars, Mars, astrophysics, and it seemed to me interesting but altogether unimportant. They argued they may find something outside our planet that could help solve Earth-bound problems like disease, or find the origins of earth and humanity — but really they were doing it because they loved it. One of my friends had a good argument, though — there are enough people right now that we can specialize in what we care about, and there will still be others covering other topics. He could be a physicist and look into the universe’s origin, while I studied social interaction and writing, and our other friends looked into solving cancer or eradicating invasive plants in the native wetlands. We have to specialize, and there are enough of us to do it too.

I think it’s the same way in journalism — whether it’s sports, celebrity journalism, or coverage of politics and war, there are a lot of opportunities right now for journalists. Of course the business model is changing, and some old-schoolers won’t know how to roll with that, but generations change slowly; we’re learning.

Also, the Olympics is seen as more than a sporting event, it’s also a symbol of world competition and cooperation too — a way for countries to come together and share entertainment globally. I think that’s worth covering.

In the second post, Robert Scoble says there are plenty of great journalists but the public doesn’t care. In some ways I have to agree with that, but I don’t think it’s negative, necessarily. I had a conversation with someone the other day about world news reportage. He says, “I was just reading this story, but what does it matter to me if there’s a flood in some city in another country I’ll never visit and some farmer lost his sheep?” World news is only important when it’s relevant, so it’s no wonder that many people don’t care — if they don’t know much about the area, and it doesn’t affect them, they have no incentive to give it full attention. You can call that apathy, but I think it’s an important selectivity skill that humans have. We have to choose what to give priority to, so if nothing stands out as being particularly important, we just ignore it or gloss over it. Human nature…

Also I think the common person today just gets desensitized and doesn’t know where to turn their energy, when surrounded by so many crises. Either you focus on one specialty and do your best to work toward one cause in your life — and maybe that’s just in the course of your daily work — or you become a complete Attention-Deficit-Disorder case and bounce from one problem to the next, without knowing how to solve anything. That just causes a sense of bewilderment, despair, and either that bogs you down or eventually you get desensitized.

There’s a commenter on Scoble’s blog, Spencer, who talks about this generation’s apathy. There are so many people who want to blame today’s generation or the young generation for this “apathy” that they sense. But I see it as a survival mechanism that arises from the way information flows these days. We’re surrounded by crises, everyone wants us to know about them — the water shortage, global warming, death in Iraq, the national deficit. Okay, crisis, I get it. But no one gives a real clear idea on what any individual is really supposed to do to solve the problem. You can’t get involved with one global cause, without ignoring all the others, and if you do get involved it’s likely to become your life’s purpose. Most people are concerned with other things — their families, their work, personal development, their homes and futures, and really that’s enough to take up all their time.

I’m always amazed when I read about the early unionists. Emma Goldman for example, the activist who pushed for the 8-hr workday, and campaigned for free love in the early 1900s when women were still wearing corsets, used to work 16 hour factory days as a seamstress, then lead meetings late into the night. Today we lead cushy lives comparatively–8 hour days, plus commute and lunch, family time, dinner time, gym maybe, sleep… but it still doesn’t seem like we ever have enough energy and time.

What Emma had that most people today don’t, is a community living in the same conditions as herself, with clear goals about what they were campaigning for, and a cause that affected their own daily lives. Today, unionism and local activism is in much shorter supply, in part due to the many people who work fairly comfy desk jobs, and the problem that everyone has his own specialization, works in a cubicle, does his or her own thing. The problems we’re facing today in terms of global warming, global water shortage, aren’t the same kinds of problems that activists have fought for in the past, and there’s no clear road map for how to solve them. Our leaders sure aren’t leading the way.

What we do have, at least, is the Olympics, which is an age old symbol of international cooperation, play and competition…so, uh, go sports! As for full disclosure, I don’t actually have a TV and haven’t watched the Olympics in many years, but I do try taking short showers–does that help?