I have had interaction with several security project managers who were very good in creating a buzz around their projects. Projects were given fancy names. The funniest project name I have heard was "Baby Rhino". One day I get an email in my inbox with a subject line which says: Baby Rhino Caputred! - The email got my attention, but the project did not gain any extra respect (because of the name) hardly there was any significant accomplishment in terms of its deliverable.

I would rather stick with project names that signify scope, relevance, meaning and value of  a project. It is not bad to market a project, but trying to market a project without delivering value is a gimmick.

To kick off our celebration of our first five years, we asked ScienceLogic founders Dave Link, Richard Chart and Chris Cordray for their thoughts and memories on events leading to today’s milestone. How and why did they set out on this venture? What happened along the way – expected and unexpected? Why were they successful in times when other new (and established) businesses have come and gone?

How did you three put together this team?

We all worked together at a large Managed Service Provider for a couple of years before leaving to start ScienceLogic, so we all knew each other and knew our collective strengths. More importantly, each of us had worked with network management tools on some level (sales and marketing, engineering and product development), and knew first-hand all of the customer pain points, from every perspective. So we left and began rapidly figuring out how to build a better network management solution based upon our real world operational experience..

Dave: One interesting aspect is that our areas of expertise don’t overlap, which has contributed to our success. Chris is excellent with developing the product front-end and interface, Richard handled the backend architecture and engineering and I focused on the technical business side of sales and marketing. Our roles have been to build a product that works well and that provides real value to operations teams that experience the same day to day frustrations that we felt.

Whose idea was it to start the company?

Dave: It was really a collective effort. We were all passionate about “getting it right” and not just starting a company. We knew the industry need and between us, we had the knowledge and skill sets to address all of the right aspects of developing a product and a building a business around it.

What process did you go through to get started?

Richard: From the beginning we knew the type of solution the market needed and we knew that we wanted to build it as an appliance. From different vantage points, we had each experienced the effects of long, difficult and expensive installations that still exist with traditional network tools. Every install has unique variations: there are always different server types, varying hardware and software versions, different patches installed, and on and on. Every installation was time consuming and unpredictable. We knew that an appliance model would address all of these variables and save a lot of time on how quickly customers could achieve immediate value.

The harder decisions were around actually starting the business, assessing the market and of course determining the product pricing.

EM7 completely flips the traditional model of complex, lengthy and expensive deployments. How did you convince others that the EM7 Meta-Appliance product was valid?

Dave: Yes, EM7 totally disrupts the traditional model for network management. While others take a narrow approach, we intentionally designed EM7 to focus on the broad problem – managing the data center. How do you cover a variety of technologies and make sure they work seamlessly together? The vision was to make it easier, not harder, for customers.

Chris: I have to give it to Dave – very early on, he realized the power of a demo. If Dave could get in front of someone, he’d make them a believer. He’d use the Peter Falk/Columbo technique of “let me show you one more thing.” It was very effective. It’s getting easier, but even today people sometimes have to see EM7 in action before they become believers.

Can you describe the early days of running a new business?

Dave: ScienceLogic is a classic case of entrepreneurship. For the first year we worked out of our basements. We kept the costs low in every conceivable way and spent the first year developing the product before we even made a sale.

Chris: We stayed at lots of odd places when we were on the road, took cheap flights with multiple layovers and purchased lots of our first test equipment on eBay. This was during the dot-com bust so there was lots of equipment for sale on eBay, really cheap!

Richard: The amount of equipment I had in my house was absolutely crazy. Back then, servers were huge – I had a Cisco 6509 Catalyst, a Compaq Proliant DL380, Brocade switch, IBM Netfinity 4500R, and tons of other machines.

Chris: I had to install a new circuit box at home because I was blowing breakers. I remember when that 6509 crashed, we revived it and it died again. The second death was final.

So you started in your houses – what was your first office space?

Dave: My friend, the CEO at Ernst & Young Technology had a few extra cubes and a data center in their office that they graciously allowed us to use. Their help was an important step in helping us really formalize the business. We started doing well and adding people, but ironically, their company was downsizing. Before long, many of their original YET people were gone and the ScienceLogic team kept growing in to the open cubes.

Our first leased space was converted warehouse space in Chantilly, VA that once housed an internet radio station. It was cool – it had a large salt water fish tank, a loft, a spiral staircase and a Star Trek door that retracted into the walls with the customary lights and “whooshing” sound.

We outgrew the Chantilly space, leading to our current office in Reston, VA.

Who was the first ScienceLogic customer?

Our first paying customer was Martins Point Health Care. We deployed there in July 2004 and are pleased to say they continue to be a ScienceLogic customer. Other early (and still) EM7 customers include Navy Knowledge Online and the Department of Transportation. Nearly all of our customers are still actively using EM7 and renewing their maintenance.

Where do you see the company in the next 5, 10 or 15 years?

Well, our revenue has doubled year-over-year in each of the last three years, so of course we’d like to continue to grow like that or even faster. In five years we’ve gone from three founders to the point where Dave does not know everyone’s fondest childhood memory. We’ll continue to scale our growth to cover the demands of our growing customer base.

Where do you see the industry going over the coming years?

Chris: IT is always moving and gaining in complexity, so network management is also becoming more complicated. There’s increasing diversity, new standards, virtualization and cloud computing. All of these are today’s technologies. Customers have a mix of the old and the new, so EM7 has to accommodate and support both.

Richard: Each generation of products has a new set of ways to monitor, but the “old” doesn’t go away. Even when a new, hot technology comes along, the old technologies still need to be supported. We work to ensure EM7 keeps up with both.

Dave: After five years we’re just hitting our stride and we’re just now reaching the tipping point in awareness of ScienceLogic and EM7. We’re all still passionate about the product and as Chris and Rich said, there’s still a lot do. We’ll continue disrupting the market with EM7. Our vision hasn’t changed, and with the increasing levels of automation that customers demand, the market needs are greater than ever. Our future is as bright, or brighter, than ever and we’ll continue to be looking for smart ways to automate traditionally manual IT Operations processes.

What’s your advice for someone interested in starting their own business?

Chris: Be passionate. That’s what has gotten me through the tough times. I didn’t really appreciate this thought when I heard others say it before. But it’s very true.

Richard: I agree. We met and talked with lots of people who told us, “That’s been done before.” But we kept going because we truly believed in what we were doing and we knew that while our approach was different, that it would be successful.

Richard: Be fearless. You can’t be too nervous and you need to be able to expect and handle the stress because it will be there. You have to learn to accept the stressful times as a necessary part of the process of starting out on your own.

Dave: Know your niche from the beginning and give potential customers a compelling reason to trust you and really benefit from your solution. You have to know the problem, see the gap and have a clear and consistent vision of how to solve the problem. Then you have to execute. If you don’t build your team with “doers” you won’t make it.

Chris: It helps to have friends. ScienceLogic was built on friendships and relationships, starting with the three of us. If you look at our team, most of our hires are referrals – people who developed and maintained great connections with other great people throughout their careers. Maintain your connections and keep in touch with your network of friends.

Based upon talking with Microsoft customers over the past five years, they are always looking for that little bit of extra information to help make prioritization decisions.  An obvious example of this is the severity attached to the vulns.  However, as explained by Mike Reavey of the the Microsoft Security Response Center (MSRC) over on the Ecostrat blog today, customers are also very interested in which vulnerabilities already have exploit code or sample exploits available.

According to our analysis in the most recent Security Intelligence Report (SIR), only about 30 percent of the vulnerabilities we fix each year have exploit code released.  Why is it not 100% ?  Some are not interesting to attackers, sure, but some are simply more challenging to develop a consistent exploit against.  It seems like it would be practically useful if this sort of information could be analyzed and published for customers.

How does one come up with an Exploitability Index?

• The MSRC will analyze the vulnerability and explore what it would take to exploit it, with the support of our Security Vulnerability Research & Defense (SVRD) team.  This will include leveraging methodologies from the broad researcher community.
• We will also ask security researcher members of the Microsoft Active Protections Program (MAPP) (download FAQ) to review the vulnerabilities and check our analysis before releasing the index.

The idea of the Exploitability Index is to provide more information to help customers prioritize Microsoft security updates. This Index will reflect our best estimate, scrutinized by MAPP partners, of the likelihood of a functional exploit being developed for a given vulnerability.

If you are interested, I did an interview with Mike Reavey a while back, where we discuss what sort of information customers want that isn't yet in Security Bulletins.  FYI, the video is about 15 minutes long and the early part focuses on Mike, how he got into security and how he ended up at Microsoft before we get to the Security Bulletin discussion ... if you want to get right to the Security Bulletin discussion, skip forward to about 08:40.

If you like these sorts of videos, click on
SecurityGuy 001 - Interview with MSRC Leader Mike Reavey and it'll take you to the edge.technet.com site and you can check out the related videos.

Regards ~ Jeff

ScienceLogic: How long have you been involved in InteropNet?

Katsev: I started at Coyote Point 3 years ago and InteropNet 2006 was my first “big” assignment.  This was the first time Coyote Point had put in a proposal to participate, so we were very excited when we were selected.

ScienceLogic: How long has Coyote Point been involved in Interop overall?

Katsev: We’ve been exhibiting at Interop for a number of years, and after seeing the InteropNet in action, we decided to submit a proposal in ‘06.  We were actually one of the first companies in the load balancing/traffic management space (we’ve been doing this for almost 10 years), so we have a lot of experience to share with InteropNet.

ScienceLogic: What is your role at Coyote Point?

My official title is “Engineering Project Manager”.  Basically, that means that I’m in charge of product releases and maintenance.  It sounds like a weird title for someone participating in InteropNet, but I’ve actually found it extremely useful since my position means that I don’t get to see our systems out in the field a lot.  We’ve added several features and have ideas for others just from my experiences at InteropNet.

ScienceLogic: What do the Coyote Point products do?

Katsev: Coyote Point makes a Traffic Management appliance called Equalizer.  What this means is that any traffic destined for a datacenter’s servers goes through our appliances and we make sure that the server which is best equipped to handle it, does.  Our systems sit between the clients and the servers and monitor the client traffic and the state of the servers.  If the clients start sending more traffic, we’ll balance it out so that no server is overloaded.  If one of the servers stops responding or starts responding very slowly, we’ll steer traffic away from that server.

ScienceLogic: In what way are your products being used as part of InteropNet?

Katsev: In the InteropNet, we’re utilizing a lot of our expertise:  We’re making sure that traffic is balanced and servers are redundant for show services such as DNS and SMTP.  We’re also using our geographic load balancing technology to ensure that the ScienceLogic EM7 appliances and some other internal NOC services are available from anywhere, with the lowest latency, with our SSL acceleration and GZIP compression technology.  Finally, we’re helping logistics in the NOC by allowing a physical separation between systems located in the NOC and those in an emergency rack outside of the NOC.  If either of these two locations were to fail, the network will continue operating without a glitch.

ScienceLogic: Are there any special considerations for Interop that cause you to deploy your systems there differently that any other place?

Katsev: Interop is definitely different than most of our customer installations.   One difference from a standard environment is that the network (at least this year) is one large flat network, with pieces carved out where extra security is needed.  Because of this, we can actually run our failover pairs of Equalizer systems in a non-standard configuration where the two peers are in different racks, or even on different floors.  That’s one of the things that I really like about InteropNet — it definitely brings new ideas to mind, which end up becoming ’special configuration’ white papers after the show.

ScienceLogic: Has InteropNet taught you anything that caused you to actually change your product?

Katsev: In addition to the failover configuration differences I mentioned above, participating in InteropNet has actually caused us to add several new features and allowed configurations.  One example is the “no-spoof” option for Layer 4 clusters.  Prior to the 2006 shows, we always ’spoofed’ the client’s IP address when talking to a server so that the server would see the client’s IP address instead of our own.  At Interop, we ran into a special configuration which would’ve been very difficult to set up in this manner, so our engineers added this feature, and it’s been very a very popular configuration with our customers ever since.

We have also had a couple of business relationships that extended outside of the show.  In 2006, we had a good experience using Spirent Communications gear to benchmark the network, so we ended up purchasing a couple of these systems to test our products.  More recently, we have found a way to bundle our Equalizer e350si load balancers with the ScienceLogic EM7 collector appliances to help ScienceLogic get the best performance in load balancing large quantities of syslog messages to be processed.  If it wasn’t for our participation in InteropNet, neither of these relationships would’ve happened.

ScienceLogic: What’s the best part of being involved with InteropNet?  What do you most look forward to?

Katsev: InteropNet is an amazing networking opportunity (no pun intended).  The group of engineers that put the network together every year is, well, amazing.  There is so much combined experience that any question instantly has several possible answers, and the best answer is chosen very quickly.  One of the ’sayings’ at Interop is “if you run into a problem, ask someone… we’ve probably seen that problem before… five times.”  One would think that being part of InteropNet is the same thing, year after year.  However, in the two years that I’ve been part of this (for four shows), there have been huge differences in the way that the network is designed and put together.  These are both because the vendors selected every year are different, and because the engineers who design the network change from year to year.  Somehow, though, when all is said and done, we have a network that works.

ScienceLogic: You don’t have to answer this one if you’re not comfortable… What would you like to see changed with the way things are done at InteropNet?

Katsev: This isn’t a cop-out… I really can’t think of anything I would do differently.  Sure, there are small problems that pop up sometimes, but every project has those, and the people at InteropNet are more than capable of figuring them all out.  In fact, I know that Interop started out as a show to test the interoperability of devices… but I’m still amazed that all of these devices actually talk to each other and “play nice” together.

ShareThis

Soldiers were deployed throughout Italy on Monday to embassies, subway and railway stations, as part of broader government measures to fight violent crime here for which illegal immigrants are broadly blamed.

[...]

The conservative government of Silvio Berlusconi won elections in April while promising to crack down on petty crime and illegal immigrants. The new patrols of soldiers, who are not empowered to make arrests, do not seem aimed only at illegal immigrants, though the patrols were deployed to centers where illegal immigrants are housed.

“Security is something concrete,” Mr. La Russa said on Monday. The troops, he said, will be a “deterrent to criminals.”

That reminds me of one of my favorite logical fallacies: "We must do something. This is something. Therefore, we must do it." It does seem largely to be a demonstration of "doing something" by the Berlusconi government. The legitimate police, of course, think it's a terrible idea.

“You need to be specially trained to carry out some kinds of controls,” Nicola Tanzi, the secretary of a trade union that represents Italian police officers. “Soldiers just aren’t qualified.”

He also questioned whether the $93.6 million that will be spent for the extra deployment, called Operation Safe Streets, might not have been better used to increase the budgets for Italy’s police and military.

What you need to make these cocktails:

Six pack of Corona Extra
Bottle of Bacardi Limon
Lime
Coctail stirrer (a chopstick works fine)

Pop a slice of lime into a Corona and hand to a friend. Have them drink the neck, then refill with Bacardi Limon (putting the lime in first seems to reduce fizzing). Stir and hand back to them so they can drink it down as it fizzes up a bit.

Mixing rum and beer may sound nasty, but this actually results in a very smooth, tasty drink. It's our favorite accompaniment when we are playing Rock Band.

We took this recipe and applied it to one of our other favorite beers as well: Honey Moon Summer Ale (also works with Blue Moon, or any other typically orange-flavored beer). Just use Barcardi O instead of Limon.

Enjoy!