Eye-Fi divided its Wi-Fi SD card line-up into three parts earlier in the year: Home, which transfers to a computer ($80); Share, which uploads to a computer and to Eye-Fi's servers, which relay them to gallery, print, and social services ($100); and Explore, which ties in Wi-Fi positioning and one year of a Wayport hotspot subscription for uploads ($130). I wrote a long review of the Eye-Fi Explore on 12-Aug-2008.

If you bought a Home, you can upgrade to the Share service for $10 per year, and if you bought either a Home or Share, you can add geotagging for $15 per year and hotspot access for $15 per year. It's a smart move, since original Eye-Fi card buyers already had a firmware upgrade that converted their card into a Share model; they'll now be able upgrade to the full featureset. This is something I thought the company was offering at launch months ago, and I speculated it would be easy to add.

Eye-Fi also added two new photo sharing services: Apple's MobileMe and AdoramaPix. I cannot think of any other firm that Apple has partnered with to allow direct MobileMe uploads, although this may be technically less a big deal than it sounds. But I believe it's unique--only the iPhone and iPhoto software can transfers images into MobileMe's galleries; I'll need to investigate further. It's a good feather in Eye-Fi's cap.

Finally, Eye-Fi says they'll release tweaked firmware on 5-Oct as well that will double the speed of photo transfers from their cards to a computer on the local network.

Slacker licenses music directly from publishers, and includes a perpetual subscription in the cost of the player. Slacker creates stations that feed out an endless supply of music. The new models are $200 for a 4GB model with the ability to list 25 stations (up to 2,500 songs), or $250 for an 8 GB model with 40 stations (up to 4,000 songs). You can also sync your own music in MP3 or WMA format. For $7.50 per month, you can upgrade and store songs you're listening to, as well as avoid ads.

The G2 is already getting reviews as a much-improved upgrade from the first release. Like the Zune, there's no browser or other Internet features, and that might be a positive.

The G2 is tied into Devicescape's Wi-Fi home and hotspot authentication system, which lets Slacker G2 owners pre-program encryption keys or login information for hotspots that they frequent. Devicescape's software both retrieves and stores login information, allowing the G2 to be used in places that would otherwise require either tedious entry of a WPA passphrase, or be unavailable without a Web browser to handle the login.

The Zune doesn't include a Web browser or any Internet focused features; it's not an iPod touch. But you can use Wi-Fi to browse the Zune Marketplace for music and games, and download new songs in programmed channels, music selections created by a variety of artists and stations. Zune offers both music purchases and a subscription for unlimited music listening. The new models range from $149 for an 8 GB flash model to $249 for a 120 GB hard drive-based player.

The feature I'm most interested in is Buy from FM, which leverages the built-in FM tuner and very low-bandwidth data that's already pushed over analog AM/FM. (See my write-up of this feature from last week.) With Buy from FM, when you're listening to radio stations that participate, you'll be able to click a button and buy the song you're listening to if you're connected to a Wi-Fi network. Zune Pass subscribers can download the song at no additional charge. If there's no Wi-Fi network, the song download or purchase is queued.

Wayport's marketing head Dan Lowden said, "Obviously, it's cool because folks who already own a Zune device and just need to do an upgrade will be able to use this just as with any of the new Zune devices that they start selling as soon as possible." (Microsoft may have a little accounting work to do: Sarbanes-Oxley doesn't let you enhance a product in the market without a fee if you realize the revenue all at once.)

The benefit for Wayport is to have yet another hefty but undisclosed fixed sum underlying its fixed infrastructure costs. In the past, Wayport has done deals with Nintendo, ZipIt, and Eye-Fi to allow all devices in a category unlimited access at McDonald's locations. McDonald's obviously gets more customers, or existing customers who spend more time or visit more frequently.

A partnership with a hotspot operator means that Microsoft doesn't have to provide tools and their users endure frustration in joining a network. "We're experts enabling one click to get this network connected," Lowden said. He noted that Wayport has opened test labs to work with manufacturers in Japan, San Francisco, San Diego, and Seattle. "We're working with these guys from day 1 to make sure it's one click to get connected," he said. I'd also note that San Diego happens to be where Qualcomm's headquarters are located, not that Lowden gave me any tip-off there.

And I have to just say: burn, burn, burn on Apple. Despite Apple partnership with AT&T, which relies on Wayport to operate the AT&T-branded hotspot network and resells access to Wayport's own network, iPhone and iPod touch users have no inclusive Wi-Fi service. AT&T slipped a few times and ostensibly opened up their network or released details that iPhone users would gain free hotspot access--like all AT&T's fiber and all its standard and premium DSL customers.

As Wi-Fi becomes an expected part of any handheld gadget, the venues in which Wi-Fi is used multiply beyond cafes and hotels. Lifestyle locations--which could be clothing stores, nightclubs, ski resorts, and the tops of mountains suddenly become places where people want the same kind of access they have at home. Ultima thule is already unwired.

The New York Times rounds up using cell phones as hotspots: Though the reporter, Bob Tedeschi, mentions the issue of having to have an unlimited data plan to avoid unpleasant charges, and worries about bad drains and malicious users, he doesn't note that many carriers don't allow this kind of sharing or routing without a separate "tethering" plan, that can run $20 or more per month. Also, U.S. carriers have now all imposed a 5 GB per month reasonable use cap; some will cut you off, some charge you more, some cancel your service based on exceeding this use.

Gigabit Wi-Fi? Someday: TechWorld considers the IEEE's Very High Throughput (VHT) study group, which wants to start work on 1 Gbps or faster Wi-Fi standard for completion in 2012. With 802.11n offering raw symbol rates up to 600 Mbps--even though no devices have shipped with the radios and antennas to offer that optional high speed yet--there's interest in other frequencies that would allow faster encodings, as well as aggregating multiple links to achieve high speed rates. My experience in testing and using 2.4 GHz with Draft N would show that wide or aggregated channels doesn't work very well. The article's writer, Peter Judge, notes that ultrawideband had potential (over short distances) to approach the gigabit mark, but that UWB hasn't really reached the market in any substantive way years after it was promised to be a big technology.

Flight attendants express concerns about in-flight broadband porn: When I've spoken to airlines, industry experts, and service providers, I find that they all have stories about how porn is viewed on computers, through DVD players, and in convenient magazine form on planes today. Adding the Internet may provide new salacious imagery, but the problem predates Internet access, and filtering Internet service is never as good a solution as a social one. Someone idiotic enough to view porn on a plane over the Internet is also stupid enough to bring along inappropriate DVDs they watch while seated next to children. Flight attendants already have the power vested in them to take care of this. The flight attendants for American might be expressing this concern as part of a bargaining issue, where their responsibilities but not commensurate pay have increased.

Spokane ends free Wi-Fi: Remember Vivato? Boy, I sure do. A company with a reach far exceeding its grasp, Vivato initially powered Spokane's downtown network. The network has continued to run on some basis--I'm not sure using what equipment--and now will move from free to fee. OneEighty Networks will charge about $10 per month to cover the costs of the network, for which local businesses at one point chipped in.

Brazilian TAM airline signs up for in-flight calling, messaging: OnAir has signed up the Brazilian carrier TAM, which will deploy the service on its Airbus A320 craft. Brazil hasn't yet provided regulatory approval, so no launch date is noted. TAM is the largest domestic and international carrier for Brazil.

Apple added access for iPhone and iPod touch users to a subset of its iTunes Store over Wi-Fi--the awkwardly named iTunes Wi-Fi Music Store--more than a year ago, along with the ability to access that store at no cost from handhelds and laptops via Starbucks outlets in New York, Seattle, and throughout the San Francisco Bay Area. (Chicago and Los Angeles have been "coming soon" for a year, but the new AT&T/Starbucks deal may have delayed opening up those markets.)

Terrestrial AM/FM radio stations would like to figure out how to remain meaningful in a world of streaming Internet radio. Their latest strategy is to embed information that allows a listener to mark a song they want, potentially getting a piece of music sold in this fashion. With FM tagging, Zune players tap into an existing very low-data-rate encoding protocols that allow stations to push out their call letters and current song information. By adding a very short code, broadcasters can allow Zunes to look up the appropriate song.

At launch, 450 stations from major networks, including Clear Channel, Entercom, and others, will broadcast tagging details. Note that Microsoft includes KEXP, a Seattle independent and alternative radio station, in its sample image, for the new models. KEXP, given a boost a few years ago through significant short-term funding by Paul Allen--funding that involved changing its call letters to his Experience Music Project museum initials--has an enormous listenership over the Internet ironically enough. KEXP will be a programming partner creating channels of music for the subscription-based Zune Pass service. (Zune Pass is $15 per month, all you can eat.)

This option could allow Microsoft to ink partnerships with hotspot networks to brand them with Zune compatibility, lets radio stations promote something other than iPods that they would have a direct relationship with (and, potentially, some kind of revenue stream from?), and may be part of breaking Apple's digital music hegemony. May be. Nobody's gotten rich betting against Apple for the last several years. (Details of revenue sharing with radio stations hasn't been discussed.)

Apple opted for a partnership with HD Radio broadcasters and equipment makers that has a relatively elaborate process of tagging songs. HD Radio is digital AM/FM, a patented and licensed method that has provoked a lot of controversy, and has lagged enormously in the marketplace, despite well over 1,000 stations (including many public radio stations) broadcasting in this digital format, some for over three years.

HD Radio tagging requires an HD radio receiver with a Tag button; pressing that button stores the song's tag information. The radio must also have an iPod dock. Docking an iPod syncs the tag information, and the next time the iPod is sync with iTunes, you can see which songs were tagged. Kind of tedious compared to "press a button while listening to an FM station and buy the song over Wi-Fi." (I've been writing about HD Radio for years, and even launched a blog that's gone moribund; the technology is interesting, but Internet radio on mobile devices coupled with on-demand music purchasing over cell and Wi-Fi may simply make HD Radio unnecessary for listeners.)

Microsoft has a more compelling "marketing story" for this feature than Apple, that's for sure. On the other hand, do you really need to tag songs from stations that play only the most popular music in a given format?

Cablevision will ultimately spend about $300m in building a Wi-Fi network exclusively for its customers; 2.4m of these customers qualify to use the service at no cost. There's no pay as you go option, no monthly subscription; you're either a subscriber of theirs, or not. It's a fascinating strategy, because they're leveraging all these dollars as a tool to crack its competitors in the market. With increasing competition from telephone companies that are offering television service, cable companies need to compete on voice, data, and video, as well as well as on mobile offerings. When the network is built, Cablevision can conceivably offer Wi-Fi telephony service, too.

I'm dying to know what the reduced churn rate and increase in subscriptions will be in six months. Given that hotspot access costs $10 to $30 per month depending on the network, Cablevision is delivering something of value. It's great honey for new subscribers and glue to keep current subscribers.

The company is claiming that with this latest activation, they have the largest Wi-Fi network for consumers in the U.S. They're likely correct. The only other public access network of scale that's being used by large numbers is in Minneapolis, and based on what I know about both networks, Cablevision probably deserves bragging rights. The network in Taipei, Taiwan, is likely still larger, but I haven't heard any usage number in nearly two years; at that point, subscription rates were 10 percent of what had been projected.

HP buys Colubris: Colubris was an early wireless LAN company, making sophisticated hardware for the enterprise, but I've seen its market and products shift across many markets over several years, including hotspot offerings. I'd lost track of them in recent years, although this story says that the firm refocused on service providers rather than corporations. HP will integrate Colubris into ProCurve, which will compete more effectively against Cisco. A few years ago, there were beaucoup WLAN switch operators, each with somewhat different approaches and offerings. Airespace was bought by Cisco, Trapeze more recently by Belden, and Aruba went public.