To kick off our celebration of our first five years, we asked ScienceLogic founders Dave Link, Richard Chart and Chris Cordray for their thoughts and memories on events leading to today’s milestone. How and why did they set out on this venture? What happened along the way – expected and unexpected? Why were they successful in times when other new (and established) businesses have come and gone?

How did you three put together this team?

We all worked together at a large Managed Service Provider for a couple of years before leaving to start ScienceLogic, so we all knew each other and knew our collective strengths. More importantly, each of us had worked with network management tools on some level (sales and marketing, engineering and product development), and knew first-hand all of the customer pain points, from every perspective. So we left and began rapidly figuring out how to build a better network management solution based upon our real world operational experience..

Dave: One interesting aspect is that our areas of expertise don’t overlap, which has contributed to our success. Chris is excellent with developing the product front-end and interface, Richard handled the backend architecture and engineering and I focused on the technical business side of sales and marketing. Our roles have been to build a product that works well and that provides real value to operations teams that experience the same day to day frustrations that we felt.

Whose idea was it to start the company?

Dave: It was really a collective effort. We were all passionate about “getting it right” and not just starting a company. We knew the industry need and between us, we had the knowledge and skill sets to address all of the right aspects of developing a product and a building a business around it.

What process did you go through to get started?

Richard: From the beginning we knew the type of solution the market needed and we knew that we wanted to build it as an appliance. From different vantage points, we had each experienced the effects of long, difficult and expensive installations that still exist with traditional network tools. Every install has unique variations: there are always different server types, varying hardware and software versions, different patches installed, and on and on. Every installation was time consuming and unpredictable. We knew that an appliance model would address all of these variables and save a lot of time on how quickly customers could achieve immediate value.

The harder decisions were around actually starting the business, assessing the market and of course determining the product pricing.

EM7 completely flips the traditional model of complex, lengthy and expensive deployments. How did you convince others that the EM7 Meta-Appliance product was valid?

Dave: Yes, EM7 totally disrupts the traditional model for network management. While others take a narrow approach, we intentionally designed EM7 to focus on the broad problem – managing the data center. How do you cover a variety of technologies and make sure they work seamlessly together? The vision was to make it easier, not harder, for customers.

Chris: I have to give it to Dave – very early on, he realized the power of a demo. If Dave could get in front of someone, he’d make them a believer. He’d use the Peter Falk/Columbo technique of “let me show you one more thing.” It was very effective. It’s getting easier, but even today people sometimes have to see EM7 in action before they become believers.

Can you describe the early days of running a new business?

Dave: ScienceLogic is a classic case of entrepreneurship. For the first year we worked out of our basements. We kept the costs low in every conceivable way and spent the first year developing the product before we even made a sale.

Chris: We stayed at lots of odd places when we were on the road, took cheap flights with multiple layovers and purchased lots of our first test equipment on eBay. This was during the dot-com bust so there was lots of equipment for sale on eBay, really cheap!

Richard: The amount of equipment I had in my house was absolutely crazy. Back then, servers were huge – I had a Cisco 6509 Catalyst, a Compaq Proliant DL380, Brocade switch, IBM Netfinity 4500R, and tons of other machines.

Chris: I had to install a new circuit box at home because I was blowing breakers. I remember when that 6509 crashed, we revived it and it died again. The second death was final.

So you started in your houses – what was your first office space?

Dave: My friend, the CEO at Ernst & Young Technology had a few extra cubes and a data center in their office that they graciously allowed us to use. Their help was an important step in helping us really formalize the business. We started doing well and adding people, but ironically, their company was downsizing. Before long, many of their original YET people were gone and the ScienceLogic team kept growing in to the open cubes.

Our first leased space was converted warehouse space in Chantilly, VA that once housed an internet radio station. It was cool – it had a large salt water fish tank, a loft, a spiral staircase and a Star Trek door that retracted into the walls with the customary lights and “whooshing” sound.

We outgrew the Chantilly space, leading to our current office in Reston, VA.

Who was the first ScienceLogic customer?

Our first paying customer was Martins Point Health Care. We deployed there in July 2004 and are pleased to say they continue to be a ScienceLogic customer. Other early (and still) EM7 customers include Navy Knowledge Online and the Department of Transportation. Nearly all of our customers are still actively using EM7 and renewing their maintenance.

Where do you see the company in the next 5, 10 or 15 years?

Well, our revenue has doubled year-over-year in each of the last three years, so of course we’d like to continue to grow like that or even faster. In five years we’ve gone from three founders to the point where Dave does not know everyone’s fondest childhood memory. We’ll continue to scale our growth to cover the demands of our growing customer base.

Where do you see the industry going over the coming years?

Chris: IT is always moving and gaining in complexity, so network management is also becoming more complicated. There’s increasing diversity, new standards, virtualization and cloud computing. All of these are today’s technologies. Customers have a mix of the old and the new, so EM7 has to accommodate and support both.

Richard: Each generation of products has a new set of ways to monitor, but the “old” doesn’t go away. Even when a new, hot technology comes along, the old technologies still need to be supported. We work to ensure EM7 keeps up with both.

Dave: After five years we’re just hitting our stride and we’re just now reaching the tipping point in awareness of ScienceLogic and EM7. We’re all still passionate about the product and as Chris and Rich said, there’s still a lot do. We’ll continue disrupting the market with EM7. Our vision hasn’t changed, and with the increasing levels of automation that customers demand, the market needs are greater than ever. Our future is as bright, or brighter, than ever and we’ll continue to be looking for smart ways to automate traditionally manual IT Operations processes.

What’s your advice for someone interested in starting their own business?

Chris: Be passionate. That’s what has gotten me through the tough times. I didn’t really appreciate this thought when I heard others say it before. But it’s very true.

Richard: I agree. We met and talked with lots of people who told us, “That’s been done before.” But we kept going because we truly believed in what we were doing and we knew that while our approach was different, that it would be successful.

Richard: Be fearless. You can’t be too nervous and you need to be able to expect and handle the stress because it will be there. You have to learn to accept the stressful times as a necessary part of the process of starting out on your own.

Dave: Know your niche from the beginning and give potential customers a compelling reason to trust you and really benefit from your solution. You have to know the problem, see the gap and have a clear and consistent vision of how to solve the problem. Then you have to execute. If you don’t build your team with “doers” you won’t make it.

Chris: It helps to have friends. ScienceLogic was built on friendships and relationships, starting with the three of us. If you look at our team, most of our hires are referrals – people who developed and maintained great connections with other great people throughout their careers. Maintain your connections and keep in touch with your network of friends.

Well, sure you can! There is a little trick now, though.

As part of the move to the Microsoft NAP integration, they’ve broken out the wired and wireless supplicant management into two pieces. Until SP3, all 1X was handled in the Wireless Zero Configuration (WZCSVC) service. The wired 1X supplicant is handled now by a different service and must be manually started.

In Windows XP SP3, the supplicants are each handled separately by these services…
    •  Wireless 802.1X: WZCSVC service
    •  Wired 802.1X: Wired AutoConfig service (DOT3SVC)

Instead of duplicating a lott’a text, you can find detailed instructions for manual and pushed wired 1X configurations on Microsoft KB article 953650.

You can also learn more about Microsoft NAP integration in the Network Access Protection Q&A site.

# # #

Like most of the service providers we talk to, they look to virtualization to provide immediate benefits to the business – e.g, cost savings from server consolidation and support for Green IT through cutting power/cooling requirements. And one more dimension to virtualization – Opus launched a new service, vClustr, which is a virtual dedicated server that provides the benefits of a fully managed dedicated server at a fraction of the cost…managed by EM7, of course.

We were happy to help Opus by working with them to implement our EM7 solution. Their growth plan was severely limited by inefficient processes and tools. As Opus grew rapidly in 2006, the tools they had in place were not easy to integrate as they were managed independently. There was a manual billing and ticketing infrastructure in place, and valuable engineer time was spent on maintaining what they had instead of enabling business growth. The company faced a choice, either grow by adding overhead and bodies or grow through automation.

Opus chose automation. They needed an automated solution to cover their immediate needs, and also enable them to scale processes for emerging technologies and future service offerings. Throughout their growth, Opus wanted to maintain their “customer first” philosophy and expand their green efforts.

By choosing EM7, Opus was able to replace their multiple, disparate tools with a single, integrated management system for networks, servers, applications, service desk assets and virtualization infrastructure. EM7 provided automated billing, ticketing, alerts and escalation options as well as a branded customer portal for transparency and self-service ticketing.

The results were tremendous. Opus Interactive recouped $130k per year of engineering resources. They automated critical operations to increase efficiency, enabled proactive monitoring and prepared for growth, while giving the business the processes and tools to grow the business without additional human capital resources.

We’re glad that we could help such a great company achieve their goals of providing an efficient “best-in-class” solution that combined superior customer service with a green philosophy.

Get the entire case study here.

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Here some alternative opinions:

• blog.spywareguide.com
• securosis.com
• securosis.com
• securosis.com
• liquidmatrix.org
• anti-virus-rants.blogspot.com

What’s your?

From Google Code:

Ratproxy is a semi-automated, largely passive web application security audit tool. It is meant to complement active crawlers and manual proxies more commonly used for this task, and is optimized specifically for an accurate and sensitive detection, and automatic annotation, of potential problems and security-relevant design patterns based on the observation of existing, user-initiated traffic in complex web 2.0 environments.

This tool falls into the same family as Burp and Paros, as examples. It will apparently run on Linux, FreeBSD, Mac OS X and Windows if you have Cygwin loaded. Check it out.

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From APCMAG:

Broadband modem/router maker Billion says XP SP3 has been causing its BiPAC 5200-series routers to go into a constant crash and reboot cycle.

The company has produced firmware upgrades that solve the problem.

Although Windows XP SP3 has been available for manual download from Microsoft since May 6, it has just hit Windows Update as an automatic upgrade, which will cause unexpected problems for owners of “unpatched” Billion BiPAC 5200 routers, and possibly other brands or models of router.

The affected BiPAC 5200 firmware versions are 2.9.8.x and 2.11.0.x~2.11.33.x.

Reminds me of the problem that Vista caused on wireless networks when it first came out.

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