The Gartner Data Center Conference kicked off this morning in Las Vegas. Despite the completely packed plane coming out here, Vegas seems quieter and not so crowded. The bartender at Wolfgang Puck’s Bistro told me they were looking forward to the 1800 people coming to this show to fill the hotel up. As we’ve noted, the economic crisis is impacting business travel all around.

22% of the attendees at Data Center come from the public sector and government, with 44% coming from very large enterprises of 20K+ employees.

During the Gartner IOM conference in June, some of the most interesting info coming out of it was the quick polls of the audience on a variety of infrastructure and operations management topics. What are enterprises doing? Where are they headed? What’s important to them? Here are some quick takes from the opening session:

1) What is the largest data center challenge that you currently face?

• Smaller Budgets: 21%
• Power & Cooling: 20%
• Dealing with the Rate of Technology Change: 15%
• Aligning Activities with the Business: 15%
• Modernizing Legacy Applications: 10%
• Lack of Data Center Space because of Equipment Spread: 9%
• How to Source IT Services: 5%
• How to Find and Retain Talent: 5%

Well, it’s taken almost a year to be “official”, but the National Bureau of Economic Research just announced that the US has been in a recession since December of 2007. It should come as a surprise to no one that dealing with smaller budgets is top of mind, even for the predominantly larger enterprises attending here.

2) What projects will receive the most funding in 2009?

• Virtualization/Consolidation: 31%
• Data Center Facilities – new builds: 17%
• IT Operations Process Improvement: 12%
• IT Modernization: 7%
• Green IT: 5%

Virtualization and (server) consolidation projects are clearly a priority for larger enterprises in 2009. What’s interesting here is the relatively very low priority of Green IT projects – in spite of the importance to attendees of getting power and cooling costs under control. Perhaps there’s a gap here between what’s often the hype of Green IT and practical considerations for data center managers when it comes to power and cooling management.

3) Where are you with server consolidation projects?

• No Plans: 3%
• Looking at it now and will start in next 2 years: 13%
• In process now: 58%
• Have already completed server consolidation project: 26%

Larger enterprises are consolidating servers with a quarter of attendees already having gone through the process at least once. And according to poll #2, this trend will definitely continue.

The latest set of miscreants operates under the brand “goodeyeforlinks.com” and claim to “use white hat SEO techniques in order to get high quality, do-follow links to your website”. They also claim to be “professional” which in this case must mean you pay for their services, since sending out bulk unsolicited email is anything but professional.

Nevertheless, although their long term aim may indeed be to make money from legitimate, albeit foolish, businesses seeking a higher profile, the sites they have been promoting so far are anything but legitimate. In fact they’ve been fake sites covered with Google adverts (so-called “Made for AdSense” (MFA) sites).

They started by asking me to link to “entovation.net” which they claim is “page rank 3″. In fact it is page rank 3 (!) and a blatant copy of http://www.acentesolutions.com which appears entirely genuine (albeit only page rank 1). They have also been promoting “poland-translation-services.com“, which claims to be a site offering “A large team of 2,500 translators specializing in each sector, located in over 30 countries” …

However, this site is clearly fake as well. I haven’t tracked down where it all comes from, but much of this page comes from this Argentinian page, the text of which has been pushed through Google’s Spanish to English translation tools… which sadly (for example) renders

Comentarios: Se considera foja al equivalente a 500 palabras. Si el documento a traducir es menor a una foja, se lo considerará como una foja.

into

Comments: foja is considered the equivalent of 500 words. If the document is translated to a lesser foja, we will consider as a foja.

which makes the 2500 translators look more than a little bit foolish!

The fake websites are hosted by EuroAccess Enterprises Ltd. in The Netherlands (which is also where the email spam has been sent from). I’m not alone in receiving this type of email, further examples can be found here, and here, and here, and here, and here, and here, and even here (in Spanish).

EuroAccess have a fine ticketing system for abuse complaints… so I’m able to keep track of what they’re doing about my emails drawing their attention to the fraudsters they are hosting. I am therefore fully aware that they’ve so far marked my missives as “Priority: Low”, and nothing else is recorded to have been done… However, the tickets are still “Status: Open”, so perhaps a little publicity will encourage them to reassess their prioritisation.

The panelists were:
William P. Crowell – former Deputy Director of the National Security Agency
Michael P. Jackson – Deputy Secretary, Department of Homeland Security
Jose A. Rodriguez, Jr. – former Director CIA, National Clandestine Service & CIA, DCI Counterterrorist Center

Overall, it was a very nicely arranged event on a brisk fall evening with about 100 CXO attendees; mostly large but some small government contractors and a few product companies like ScienceLogic that conduct business with military, intelligence and the public sector.

No surprise, given the financial crisis the economy is suffering from that the panelists said we also have a crisis coming on the Federal budget front. This will put enormous pressure on the way Administration thinks, and how and where to spend the $$.

Obama’s tone regarding the issues he will be confronting in the world during the election was encouraging. Make the world more non-partisan and take on the threats that we have in front of us head-on!

The panel was very upfront about current threats. William Crowell said,

“It is highly imprudent to believe that there will not be another 9-11. We have to fund and support the work to stop other attacks. We can only mitigate risk but we can’t eliminate risk. We have to try to absorb the sense of urgency and wake up every day looking at the intelligence screens as if 9-11 happened within the last couple of months.”

He added,

“They (the intelligence community) need the innovation, sense of commitment and urgency that comes from the private sector – a sense of mutual commitment to that mission.”

Predicted Priorities for investment for DHS:

1. Cyber attack as the top issue
2. Nuclear threats including dirty bomb
3. Chemical and biological attacks
4. Explosive attacks against critical infrastructure with maximum # of lives and or financial disruption / loss.
5. Large scale natural disasters – hurricane + earthquakes
6. Border penetration - identity management and border management issues

An Obama administration will spend dollars around these threat vectors. They will want to spend $$ to help state and local governments. Grants to state and local governments should significantly increase with the Obama administration, so think about how you will increase your focus on the state and local government spending initiatives.

Secure border investments – the panelists believe that the new administration will feel compelled to invest here. Michael P. Jackson bluntly said, “You have to make investments in border tools to get meaningful immigration reform.”

Panelists agreed that the 1^st year will be an intense period of scrutiny about fundamental directions. We can’t afford it all at DHS; it is dramatically under budgeted. At TSA/DOT and then at DHS, we spent about $4 Billion on technology investments since 9-11; those investments are now reaching the end of the original service life.

One gripe from the panel that I found humorous: “We don’t have a group of people who think like entrepreneurs.” It is insane how long things last when you buy things in the government. As an example, we are still replacing vacuum tubes in some of the very old FAA gear… this is well beyond what any reasonable person would think these initial investments should/would last.

Final Thoughts:
I actually think that the Obama Administration will be quite favorable to COTS software products, SaaS offerings, and creative financing initiatives from the private sector. The government just won’t have the capital budget to do everything it wants to accomplish. I would say if you look at how intelligently and aggressively Obama used technology to assist his campaign, the odds are good that this new breed of IT talent (which is already really comfortable with SaaS products, blogs, wiki’s, hosted/outsourced Cloud solutions… this team really understands the latest technology trends) will quickly work to bring these new IT paradigms to the Federal marketplace. Clearly the private sector can help the Government achieve more with lower capital budgets – beginning to provide services rather than transaction-based selling. Another clear idea is to think about leasing as a better way to work with the government which going forward will have increased budgets restrictions.

They will likely be in confrontation with members of Congress that won’t change fast enough, however the future of our nation’s ability to fight terror lies in becoming more efficient and effective. It requires the government be flexible enough to figure out what jobs and IT functions to outsource in a nimble and smart way. My prediction: this is great news for Service Providers. Overall the next 4 years should be great for our business as well as the Managed Service Provider/SaaS industry!

The analysts paired up today:
Antonio Piraino (Tier1 Research)
William Fellows (The 451 Group)

My usual disclaimers on live-blogging: doesn’t include everything covered (just what was most interesting to me) and had to paraphrase some answers because I simply cannot type that fast.

Quick definition of Cloud Computing
WF: The cloud is a continuum of grid, virtualization and utility done right. It is about provisioning services instead of servers; flexible computing instead of fixed assets. Done right, the cloud abstracts users from the complexity of grid. Cloud computing is IT as a service. Cloud computing is the Third Way – not entirely in-house or outsourced, but an optimized hybridized version of both. In light of the Goldman Sachs report out resetting IT spending forecast from up 6% to down 1%, don’t underestimate the ability for enterprises to move from capex to opex by buying cloud computing instead of building it themselves.

The 451 Group conducted a survey on cloud computing in March, and then revisited it a month ago. Some interesting results:

• 84% have no plans to develop an internal cloud. 5% had no answer to this question. And for the 10% who did answer – the uses for a private/internal cloud were the same as those for a public cloud.
• Top 6 vendors they look to help them develop an internal cloud: Microsoft, IBM, Cisco, HP, Oracle, VMware

Is it all “upside” when it comes to cloud computing?

WF: Watch out for the Trojan horse, the red flag. What about the software needed to manage all this stuff? Any management software needs to take a holistic approach to solve the problem.

AP: Increased management requirements and capability – this is actually a great story for managed hosters who can hold your hand while getting you up into the cloud. Hosters alleviate the pain points, and this is why we’re going to see continued growth and focus in the managed hosting sector.

WF: I would argue that they’re too expensive. Look at Amazon – 10 cents a hit adds up.

AP: It’s almost impossible to do an apples-to-apples comparison between cloud providers. One reason is that they charge differently. I’d say that when you’re talking about the big cloud providers, you are right – that they are expensive over the long-term, but for use in the short-term, they can be optimal.

WF: The cloud is setting big expectations. Can IT deliver? It’s nice to talk about “shared resources for the greater good” but in any organization, you will still run into issues of power and control! Plus it’s still early days for resolution of regulatory issues and compliance around the cloud.

Final Thoughts

AP: Think of the opportunities of using cloud computing resources in the areas of testing and pre-production – short-term use/environment (quick up/quick down), inexpensive, opex not capex. We’re already seeing the cloud fostering much innovation.

WF: “It’s okay to fall in love with the term.” It is real but keep the expectations lower and realistic.

AP: I agree with you. The reality is that the cloud is driving a very fundamental underlying platform change. This is not just a term or something that will fall out of fashion. There’s a real need to build trust in the cloud and leveraging shared resources in this way – so use the cloud computing term cautiously; don’t abuse it and make the cloud seem like IT’s new toy.

So can open source weather out the economic storm? Emerging from the dot-com bust, open source has matured, its legal framework and values are established, and serious players are in the game. But as this post on ZDNet points out, consolidation is on the way. “IDC renamed its LinuxWorld Show in San Francisco next year Open Source World – a clear shot across the bow at O’Reilly’s OSCON.” Will open source (from free to lower-cost alternatives to commercial software) flourish in a time of tightening budgets or will projects quietly go away for lack of funding (VC and that pesky business model thing) and, let’s face it, the “extra time” of IT pros tasked yet again to do more with less?

It’s October 2008 and Charles Babcock writes, “CA Embraces Virtualization As Future of Data Center Management”. Beyond keeping up with what competitors are doing, I enjoy this article for the masterful way it depicts the nightmare that is working with traditional frameworks. Too slow, too expensive, too complex, too many modules – it’s all in here. And somehow, I don’t think that was the point of it. So, $154,000 for CA Data Center Automation Manager – which can “consult” the CA CMDB (pricing starting at what do you think, something like $500K to a million – don’t forget those services) plus CA Wily APM (Introscope 8 and Wily Customer Experience Manager 4.2; pricing anyone?) metrics that get fed back into Data Center Automation Manager to help determine the virtual machine resources that are needed. Plus can also integrate info from CA Endeavor’s software change management tracking and CA SysView and in future with CA Management Suite for Mainframe Linux, potentially. I am not kidding about this list. And, we’ve been hearing this for a while – “Unicenter” the brand goes away and is replaced by “CA NSM”. The brand goes away. Why retire a successful brand? Ah.

I love this post on EMC, “Eleven Things You Didn’t Know About the World’s Largest External Disk Storage Company.” Although I guess I really don’t know much about Joe Tucci, since #11 says:

“Contrary to conventional thought, it is not true that the EMC President/CEO is the older, gentler brother of the fictional patriarch of HBO’s hit television series.” Hunh. I just googled him, thinking maybe it was a resemblance thing. Nope."

And on a much lighter note. A funny from Dell. 2 years later, I just stumbled across this Proprietaryville , Jibjab-ish video, called Dell the Journey. Legacy systems being escorted onto the Retirement Home bus. Michael Dell as knight in shining armor, singing no less. Joe Tucci and Larry Ellison showing up as heroes leading the charge against Proprietaryville (yes, funny in and of itself). And my favorite, “Now let’s go kick some proprietary apps.”