Traveling towards VMworld 2008

I, along with thousands of others, wended my way through a vast dimly lit cavern of a place helped along by the strangely surreal sight of ushers in black waving wispy red flags to guide us not to the empty seats in front of us, but to the ones 50 yards on. (Ah Vegas, my feet hurt already.) Perhaps the point was to live in the moment, soak in the pre-rock concert atmosphere complete with a hip and cool soundtrack ripped off from Apple commercials. (Do they all use the same ad firm?) A better way to build the anticipation for, yes, the kickoff keynote session at VMworld 2008. (photo credit: lodev)

To the sounds of Hey Ya (Shake it like a Polaroid picture), we shifted forward in our uncomfortable temporary seating placed, as at all tech conferences, too close for all but the skinny girls. The moment was here – one of those videos started playing on the dozen or so huge monitors floating above the convention crowd. You know this video; you’ve probably seen it before from HP or someone like that. One of those videos with instrumental Coldplay music in the background with time lapse/speeded-up video of people in motion and floating captions dropping into the images that leave you with a slight smile on your face as you “get” the relationship between image and text. (Do they all use the same ad firm?)

And here he is, announced like a Vegas headliner, Paul Maritz, the new CEO of VMware. Hmm. After all that hype, I rather expected someone in a black turtleneck and jeans to come out. Instead here’s this guy with pleat-front pants and an admittedly cool accent (New Zealand?) who looks a little like Al from Home Improvement. Not that there’s anything wrong with that – everyone likes Al.

And then the real fun begins.

• 30 years ago, Paul Maritz started off his business career as a developer
• 10 years ago, VMware was founded by Diane Greene and Mendel Rosenblum (BTW, 10 seconds spent showing a slide with cartoon-ized images of the founders, “thanks for what you did for the company for the past 10 years”. 10 seconds after 10 years…but maybe more would have been hypocritical…)
• a retrospective of centralized vs. decentralized computing initiatives from the 1960’s to today
• of course VMware milestones from 1998 to today
• and then an analyst-ready diagram showing the product roadmap (to be delivered in 2009) with, you guessed it, finally a connection between VMware and cloud computing (remember Maritz’s cloud-computing company was bought by EMC just a couple of years ago and that’s the section he headed up at EMC before being brought into VMware).

Forward Looking

2008 (and probably much of 2009) will be a very busy year for VMware. If you believe the roadmap, VMware seems to be taking on the management of everything – from chargeback and capacity planning to virtual storage and virtual networking (more to come on just what the planned vStorage and vNetwork will deliver) – but all of it VMware-centric. As we said in an earlier post, they’ve moved away from “defending” the hypervisor business proposition to focusing on management services on top of their own hypervisor platform. Revenue pressures must be excruciating – who wants to be a public company these days?

The best part of that new “Virtual Data Center Operating System” diagram/roadmap was the addition (and I mean addition) of something called Cloud vServices. (Did anyone else find it odd that Cloud vServices is kind of on its own in the Infrastructure vServices area? AND, I’ll have to get the other version of the diagram/roadmap I actually saw at the show because that one shows an inexplicable 4^th box in the Application vServices area titled “…”. Really. Maybe to balance out the addition of Cloud vServices?)

What was clear is that the move from VirtualCenter to vCenter –and the new vServices for rolled-up management of virtualization components/capability to span multiple VirtualCenters (or future vCenters) for reporting, monitoring and management at scale – has been in the works for a bit (but in tech time, that could mean 6 months), but the cloud stuff…not so much.

Beyond the very high-level speak appropriate to a keynote (100+ service provider partners for off-premise cloud…suspended VM’s that you don’t have to pay for until you need it), the details are uber-fuzzy. There was a session that Dave went to which was supposed to shed more light, but when questions were asked about how it really works, the answers seemed to be TBD. Does anyone know more? If VMware really has figured out practical cloud computing for enterprises, kudos to them. But I fear they’re like everyone else (except maybe AT&T) and are still working out the details.

IBM’s presentation was cleverly titled 2mor0@Wrk - Tomororow work and Web 2.0.

Overview

Web 2.0 is delivering a whole different paradigm of communication. The slide is Lotus Symphony - NOT PPT. Over 2 million downloads.

There is an information overload that impacts individual productivity in the workplace. It has a profound effect on organizational productivity. A more complex organization entity provides more pressure and more inefficiencies in workplace. Up to 70% of time can be used looking for the WRONG information.

Collaboration mitigates information overload. It allows you to identify experts and opinions.

The collaboration agenda. Enterprises are at the onset of exploring these features. Web 2.0 is giving us the capacity to do more. Collaboration optimizes business outcomes - global, secure and dynamic.The most progressive companies are looking at UNIFIED COMMUNICATIONS. Making sure that directories and profiles are fully mobile.

Collaboration should be a contextual part of the workflow, going directly into applications.

IBM’s collaboration strategy is to deliver these services through online or offline services.

Demonstration

Executive IT architect Ron Sebastian provided a demonstration of IBM’s collaboration strategy. IBM’s Web 2.0 solutions span delivery platforms:

• Platform - web as  platform
• Application - development
• People - social computing

Lotus Connections - a family of social computing software that provides profile lookup and community capabilities. Think of Facebook, Yahoo Groups, and delicious combined in one portal.

Ron demonstrated these social services embedded into a healthcare provider application. Semantic tagging is available, contact information and commenting. Not only are we providing service to customers, you can integrate sync capability to directly call the person you want.

The biggest aspect of Lotus Connection? It’s all integrated.

A new service - Project Bluehouse. This is a SaaS delivery of these collaborated capabilities. The store and share can manage and share documents within and outside the company. Access control is no longer an issue.

Collaborative Web 2.0 services available as standalone products that also work in a mobile environment.

Case Study: Natural Disaster Management Mashup

Boeing came up with twenty different scenarios that they could handle through their systems. The problem was the one they didn’t count on. One example was Katrina - how to deliver supplies to the area: what airports were open? Where could they land? The problem was they could not find one list of public, private and military airports, nor what was open. The mashup took different feeds to allow the deacon maker to make a more rapid and intelligent decision based on information on where they could fly in the appropriate supplies. From open information sites like AirNav.com and personal contacts, users were able to mashup the information to make better decisions.

Conclusion

IBM announced the IBM Center for Social Software, proving their commitment to connect, collaborate, and innovate. Users and academics can work together to how these innovations can be applied to businesses and provide value to the market.

There has been some question of whether or not IBM can pull this off and move into the collaborative Web 2.0 market. Despite some criticism, it looks like IBM has really taken a step forward in advancing their products and services to meet market needs.

People drive better business outcomes. Connecting, collaboration, and innovation is key. Having the right tools and information to do that eases pressure that many organizations feel and brings Web 2.0 technologies to the heart of businesses.

Buying a lemon is always a bad thing – but when you pay $1 billion for it?! Back in 2005, Google bought a 5% stake in AOL for $1 billion and now is calling that investment “impaired”. That’s one way of putting it, so it’s a good thing Google has money to burn.

At LinuxWorld this week, Bob Sutor, VP of open source and standards at IBM, said that the next 10 years is “do or die” for open source software designed for specific industries. 10 years? That’s like 70 years in open source development time.

And finally…8/8/08…the Olympics are here! Network administrators around the world, except for Terry Childs, will be eyeing office network bandwidth closely as people go online to watch streaming video of the games. NBC and Microsoft will offer 2,200 hours of live video coverage with up to 20 simultaneous live streams of different events. Plus NBCOlympics.com will offer 3,000 hours of on-demand video content. The time difference means that much of the primetime events will be broadcast while the Western hemisphere is supposed to be hard at work. Me – I’m just glad it’s the weekend, and I can get the Olympics fix I’ve been waiting years for.

Oddly, Nikon also announced the $500 P6000 with a built-in GPS receiver, 13.5 MP sensor, 4x zoom, and effective 6400 ISO--and a built-in Ethernet jack. Which is a very weird choice. I know Wi-Fi adds cost and reduces battery life-span, but I would think that GPS plus Wi-Fi would allow assisted GPS for faster coordinated lookups (if the Wi-Fi tapped into Skyhook's system and cached some location information), as well as offering automated uploads, and Wi-Fi positioning when GPS signals couldn't be reached.

Seems like a missed ship here.

We've probably all heard that you can't secure what you can't see and that statement is even more profound when it comes to virtual environments.  This is because it is extremely challenging to see what is going on at a micro vs. macro level within a virtual environments network.  The virtualization vendors such as VMWare and Citrix have provided embedded tools into their management consoles that show a macro level of visibility but its not enough to identify security events in the environment.  Take a look at the attached picture.  It simply shows VMWare's ability to monitor virtual network performance statistics from a bits per second perspective.

<-Click To Enlarge

With only this level of detail how can one determine which network applications are causing spikes.  Is it FTP traffic that is occuring at a high volume at an unuseal time of day?  If that were occuring, could that be indicative of either a breach or some sort of problem? What if FTP isn't even an authorized service in the virtual environment but there is a high volume of it?  Did someone install a rouge FTP service so they could steal information from the server at will?

These types of questions can't really be answered without a micro level of detail into the packets flowing in, out and within the virtual environment.  Now, what I am highlighting is not security in the traditional sense of prevention but using visibility as a means to first identify, then pin point the source of an issue so that it can properly be mitigated.  Having constant visibility can also ensure that other security products in the environment are performing as expected.  What if a Montego HyperSwitch with firewalling enabled is configured with many policies but someone forgot to create an FTP block policy.  One could think they are protected from rouge FTP services transmiting data out of the network, but without constant visibility monitoring, can you be certain?

Some vendors, namely Reflex Security will get you to believe that their IPS / IDS solution that is inline and running in the virtual environment is the right and only approach.  Or they will tell you to hang a virtual IDS off a span port in the virtual environment and you will at least have visibility into the attacks that are taking place.  Well, sure... You now have attack visibility but at the performance cost of your virtual environment.  Signature matching technologies are great, I'm a huge believer; however they don't scale very well in shared computing environments such as virtual ones.  IDS systems also don't typically track protocol and network service (FTP, HTTP, etc.) utilizations; which is another important part of visibility.

So, what do we do to gain visibility without the performance headache?  Well, for starters its probably best to put your IDS/IPS solutions in the physical environment where performance will be less of a concern.  In fact, you can span a virtual switch's traffic out to a physical NIC as easy as you can to a virtual one.  So why do it virtual and have to pay a 60% CPU utilization tax?  Another solution is to IDS inspect only the things you care about.  Why IDS inspect SSL traffic if you know your solution can't unencrypt SSL.  Its just a waste of compute cycles isnt it?  Policy based switching helps you with directing only the things you care about to an IDS (attack visualization product).  Montego's HyperSwitch also can help you with the traffic redirection of only the things you care about.

Another method of visibility which I tend to be a fan of is one of packet analysis (aka NetFlow).  NetFlow was invented by Cisco some time ago and has gained popularity in the physical world and definately has a use in the virtual world.  NetFlow is lightweight.  Let me say that again, its light weight!  It only sends a summation of packet detail to an analytical engine which can do some number crunching, packet comparison, etc. etc. to make some sense out of whats going on.  Lancope, an Atlanta based visibility company that provides Network Visibility, Security Visibility and User Visibility has this tool on their website that is a Netflow Bandwidth calculator.  You'll see from playing with this ( http://www.lancope.com/netflowcalculator.aspx ) calculator that it doesn't consume a lot of network bandwidth to transmit these network accounting records.  It also doesn't cause a lot of CPU overhead to send these records to an analytical engine sitting somewhere in the network.

Lancope's analytical engines have the ability to do the following for you within your virtual environment:

...and probably a slew of other things I'm not aware of.  A screen shot of their product is bellow:

<- Click to enlarge

You'll notice from the screenshot that you are able to visualize who is talking to who, how much traffic they have sent and received and something called a concern index (not seen on this screenshot).

Now, a concern index is a number that increases as Lancopes analytical engines monitor suspicious activity on a session.  A high counter can be indicative of a security problem.  Its another way of identifying (visualizing) compromised hosts (virtual machines) without having to do signature matching like a heavy weight IPS engine.  Example:  Lets say you have a VM that has a BOT on it and is "owned".  The Lancope product is monitoring this long life session.  Let's say that session is established for several hours or maybe even days or months.  Lets also say that the conversation appears to be mostly unidirectional from a public ip address not belonging to your enterprise.  Lancope would increase a the concern index on this since this server hasn't typically had this type of behavior.  Once the concern index reached a certain level it could then fire off an email, send you a text message or something saying:  Warning, Warning, Danger, Danger Will Robinson!!! You're virtual server may be infected with a BOT, please investigate immediately!!!

This example is VISIBILITY which helps you with SECURITY.  There are a number of other things you can do with NetFlow and Lancope products that have less to do with security and more to do with operational efficiencies.  Things like, helping you answer questions of:  How do I know what network applications are taking up the most bandwidth?  When should I move those applications over to a server with more horsepower?  When did these VM's vmotion over here and was there a traffic condition / CPU condition that caused that to occur?  I could go on and on but thats a topic for another blog entry.

So, my suggestion is to take a look at what NetFlow has to offer.  Montego Networks supports NetFlow transmission and Lancope supports NetFlow analytics and with both you can regain what was lost visibility.

I hope this was helpful to you all!

-John Peterson

We've probably all heard that you can't secure what you can't see and that statement is even more profound when it comes to virtual environments.  This is because it is extremely challenging to see what is going on at a micro vs. macro level within a virtual environments network.  The virtualization vendors such as VMWare and Citrix have provided embedded tools into their management consoles that show a macro level of visibility but its not enough to identify security events in the environment.  Take a look at the attached picture.  It simply shows VMWare's ability to monitor virtual network performance statistics from a bits per second perspective.

<-Click To Enlarge

With only this level of detail how can one determine which network applications are causing spikes.  Is it FTP traffic that is occuring at a high volume at an unuseal time of day?  If that were occuring, could that be indicative of either a breach or some sort of problem? What if FTP isn't even an authorized service in the virtual environment but there is a high volume of it?  Did someone install a rouge FTP service so they could steal information from the server at will?

These types of questions can't really be answered without a micro level of detail into the packets flowing in, out and within the virtual environment.  Now, what I am highlighting is not security in the traditional sense of prevention but using visibility as a means to first identify, then pin point the source of an issue so that it can properly be mitigated.  Having constant visibility can also ensure that other security products in the environment are performing as expected.  What if a Montego HyperSwitch with firewalling enabled is configured with many policies but someone forgot to create an FTP block policy.  One could think they are protected from rouge FTP services transmiting data out of the network, but without constant visibility monitoring, can you be certain?

Some vendors, namely Reflex Security will get you to believe that their IPS / IDS solution that is inline and running in the virtual environment is the right and only approach.  Or they will tell you to hang a virtual IDS off a span port in the virtual environment and you will at least have visibility into the attacks that are taking place.  Well, sure... You now have attack visibility but at the performance cost of your virtual environment.  Signature matching technologies are great, I'm a huge believer; however they don't scale very well in shared computing environments such as virtual ones.  IDS systems also don't typically track protocol and network service (FTP, HTTP, etc.) utilizations; which is another important part of visibility.

So, what do we do to gain visibility without the performance headache?  Well, for starters its probably best to put your IDS/IPS solutions in the physical environment where performance will be less of a concern.  In fact, you can span a virtual switch's traffic out to a physical NIC as easy as you can to a virtual one.  So why do it virtual and have to pay a 60% CPU utilization tax?  Another solution is to IDS inspect only the things you care about.  Why IDS inspect SSL traffic if you know your solution can't unencrypt SSL.  Its just a waste of compute cycles isnt it?  Policy based switching helps you with directing only the things you care about to an IDS (attack visualization product).  Montego's HyperSwitch also can help you with the traffic redirection of only the things you care about.

Another method of visibility which I tend to be a fan of is one of packet analysis (aka NetFlow).  NetFlow was invented by Cisco some time ago and has gained popularity in the physical world and definately has a use in the virtual world.  NetFlow is lightweight.  Let me say that again, its light weight!  It only sends a summation of packet detail to an analytical engine which can do some number crunching, packet comparison, etc. etc. to make some sense out of whats going on.  Lancope, an Atlanta based visibility company that provides Network Visibility, Security Visibility and User Visibility has this tool on their website that is a Netflow Bandwidth calculator.  You'll see from playing with this ( http://www.lancope.com/netflowcalculator.aspx ) calculator that it doesn't consume a lot of network bandwidth to transmit these network accounting records.  It also doesn't cause a lot of CPU overhead to send these records to an analytical engine sitting somewhere in the network.

Lancope's analytical engines have the ability to do the following for you within your virtual environment:

...and probably a slew of other things I'm not aware of.  A screen shot of their product is bellow:

<- Click to enlarge

You'll notice from the screenshot that you are able to visualize who is talking to who, how much traffic they have sent and received and something called a concern index (not seen on this screenshot).

Now, a concern index is a number that increases as Lancopes analytical engines monitor suspicious activity on a session.  A high counter can be indicative of a security problem.  Its another way of identifying (visualizing) compromised hosts (virtual machines) without having to do signature matching like a heavy weight IPS engine.  Example:  Lets say you have a VM that has a BOT on it and is "owned".  The Lancope product is monitoring this long life session.  Let's say that session is established for several hours or maybe even days or months.  Lets also say that the conversation appears to be mostly unidirectional from a public ip address not belonging to your enterprise.  Lancope would increase a the concern index on this since this server hasn't typically had this type of behavior.  Once the concern index reached a certain level it could then fire off an email, send you a text message or something saying:  Warning, Warning, Danger, Danger Will Robinson!!! You're virtual server may be infected with a BOT, please investigate immediately!!!

This example is VISIBILITY which helps you with SECURITY.  There are a number of other things you can do with NetFlow and Lancope products that have less to do with security and more to do with operational efficiencies.  Things like, helping you answer questions of:  How do I know what network applications are taking up the most bandwidth?  When should I move those applications over to a server with more horsepower?  When did these VM's vmotion over here and was there a traffic condition / CPU condition that caused that to occur?  I could go on and on but thats a topic for another blog entry.

So, my suggestion is to take a look at what NetFlow has to offer.  Montego Networks supports NetFlow transmission and Lancope supports NetFlow analytics and with both you can regain what was lost visibility.

I hope this was helpful to you all!

-John Peterson

We represent situations in the domain of event processing by building and refining models of situations. This means that one way to develop CEP applications or designing CEP architectures is to define situations of interest and build models that define the situation.

After we have a working model of the situation we will generally have a hierarchical model of the situation composed of various components of the situation. For purposes of discussion I refer to this as situation modelling.

If a situation is modelled with 15 components then we need to detect these components of the situation. In addition, it is generally not good enough to simply detect each one of these components of the situation. We also have to hold the state of each one of the situational components.

However, it is not good enough to simply observe the state of 15 components of a situation in the detection process; we also need to observe the relationship between the components.

So, let’s say the situation we are looking for is “commercial air plane collision” and we are building a model of this situation. To keep the model simple we will limit the model to airplanes and omit objects like birds, buildings; but we will include wind, air speed, and direction.

Our situational model consists of primary objects, in this case an airplane. Now we need a simple model of an airplane, which is modelled, in this overly simple example, as span, velocity, acceleration, altitude, orientation and relative wind speed and direction. Generally, an object-oriented approach to model building is preferred so we can reuse the model and overload, morph, inherit and encapsulate as necessary.

One example would be when our boss comes to us and says, great job on the airplane collision model, but I also want to know how much jet fuel is on the planes at the moment of our projected situation, so we can estimate the intensity of the explosion. So we need another model and our earlier very simple airplane model would inherit the jet fuel tank model our boss requires.

I hope from this simple example of model building that you will conclude that modelling is one of the most important aspects of CEP. Without good models, situation detection impossible, and CEP engines are useless. Situation modelling is critical to CEP.

So, if a CEP vendor comes to you and says they have a very powerful CEP engine, ask them to show you a complex model of a situation that is important to you and explain to you how they represent the object. If models are not represented using an object-oriented approach, I recommend you send the vendor back to their software development lab, because without an OO approach to modelling, you can only represent very simple situations.

Furthermore, let’s say you are leading a team building a large model. If there are several teams working on various parts of the model, you need a common framework to integrate the work of the various teams. I strongly recommend an OO approach to your model building systems architecture and work breakdown structure.

In a future post, I will write about the companion to modelling – simulation

ScienceLogic: What is “BSM Lite” and how is it different from “heavy” BSM?

Doug McClure: I think the concepts that Peter Sevcik from Net Forecast initially outlined in his blog post sum up what “BSM Lite” is all about: a simpler, less expensive, more responsive way of achieving the goals and objectives of Business Service Management (BSM).  He’s contrasted this nicely against what he termed “BSM Heavy” being the larger investments in time and resources to deploy domain specific tools and solutions each providing a view into the business service delivery with some aggregation and consolidation to tie up all of the disparate tool’s information into a concise end-to-end business service management story.

I’m pleased that he leveraged some of my thinking around a better working definition of what BSM really is from the BSM Defined page on my blog. Of course, these definitions are going to vary depending on whom you talk with and how they see the overall BSM Maturity Model.  I’ve created a BSM Maturity Model that aligns with the famous Gartner IT maturity model.  I’d like to think that a “BSM Lite” solution is one attacking the low hanging fruit, enabling one to achieve value quicker, and in a more tactical manner.  The “BSM Heavy” solutions are capable of the same, but span all along the BSM Maturity Model by adding additional point solutions, products and technologies from their broader portfolio. 

ScienceLogic: Does “BSM Lite” just refer to the tools, or can it refer to the process and methodology as well?

Doug McClure: I think that BSM is as much a philosophy as it is technology, process, people and methodology.  If we can get people to think, operate and respond differently than they do today with a focus on the business, customers, quality, revenue, or whatever else is most important to their business goals and objectives, than that is Business Service Management and could be “BSM Lite” if you will. 

Being that I work for IBM Tivoli, one of my personal objectives is to identify ways to use our key BSM enabling products in a more efficient, effective and BSM centric way. This was a huge driver for trying to hold DevCampTivoli focused on “Collaborative Development of End-to-End BSM Solutions”. 

In my opinion, we don’t make things very easy for our clients and the answer can’t be to “buy this product, module or widget” to fill in the gaps.  In my opinion, we must establish a BSM overlay within IBM Tivoli’s development and product management organization that ensures that we have clearly thought about how to enable BSM with the hundreds or products that we sell.  In my opinion, every product release must incorporate the fundamentals of enabling BSM in addition to the core domain specific functionality intended. I hope to keep this spirit alive and get our smartest IBMers and clients thinking about the best way to take a “BSM Heavy” solution and make it “lighter”. I hope to share more about my plans here and guidance for the industry in general soon.

That said, I am always interested in consulting with clients and collaborate with peers in the industry to figure out how to get the focus on the people, process and technology as key components of their BSM strategies.  I am absolutely convinced that without a documented BSM strategy, roadmap and top level sponsorship within the business and IT, the chances of BSM success greatly diminish.

ScienceLogic: Given the complexities involved in implementing a BSM strategy and dealing with the people and processes components of any business, how does “BSM Lite” really work? Should the expectations and outcomes be “lite” as well?

Doug McClure: Time will tell if “BSM Lite” will work.  I’m seeing emerging companies that are already breaking down some of the barriers to BSM success.  I do not expect that those choosing to begin with a “BSM Lite” approach should expect “lite” outcomes. 

The outcomes are the same regardless of the approach IF you’ve got a documented BSM strategy, roadmap and top level sponsorship in place before you begin. New features, capabilities and technologies will be needed as the needs of the business change and companies mature in BSM and fundamental IT management. This will likely force companies to move in more “BSM Heavy” directions to fill those gaps. 

In my opinion, this is the ideal scenario now as it gives “BSM Lite” vendors opportunities to grow their products and solutions. It also GREATLY improves the chances for success with a “BSM Heavy” solution because the organization would have already had matured enough to approach a “BSM Heavy” solution than if they hadn’t done a “BSM Lite” solution in the past.

ScienceLogic: Is “BSM Lite” more appropriate for a small or midsized organization, or does it apply equally to large companies? Is there an ideal profile for a company that can successfully implement a BSM strategy? Is there a different profile for “BSM Lite”?

Doug McClure: From an economic perspective, the concepts of “BSM Lite” are appropriate for all companies.  Remember, with “BSM Lite” we’re focused on identifying ways to make the goals and objectives of BSM easier to implement and in a more cost effective way.  Any company concerned about their IT cost overhead should care about this, especially when the risks of starting out with a “BSM Heavy” type deployment are much greater and the time to value generally much longer.

The “ideal” profile for any company is one where the BSM initiative begins by establishing top level buy in through creation of a formal BSM strategy for the company. This BSM strategy personalizes how the company defines what BSM is, what value the company expects from it, and how it will use BSM as a competitive differentiator for delivery of its business and IT services, products, etc.

The organizational “profile” I’ve seen most successful is when implementing a BSM strategy originates from within or actively includes a group that many companies have now that serves as a liaison or relationship management role between the various lines of business and IT. Sometimes this group is often seen as the gatekeeper to filter (and hinder) business driven requirements into the IT organization. In the ideal scenario, this group works very closely with the business and IT (usually staffed by business people and not IT people) to understand both the business side and IT side of complex business services and applications. 

Apart from the traditional IT components, what this group can do is help IT really understand the business perspective.  Analysis of the impact on the business in business terms is only possible by collaborating with a group such as this.  True value oriented BSM becomes attainable when we get to this level of IT and business alignment, cooperation, collaboration and communication.

If BSM is an IT only initiative, this will likely result in an IT centric perspective severely lacking in the necessary business perspective.  In these cases where IT doesn’t invest their BSM efforts with the business as an equal partner, the implementation ultimately becomes a “CYA” tool for IT and not achieve the desired value oriented expected.

To some degree “BSM Lite” may have an entirely different profile. If we see the price points, complexity and time to value change significantly we may see these types of deployments originate exclusively within the Line of Business. The possibility may exist where large enterprises operating in a shared IT services or IT outsourcing type model that the Line of Business brings in a “BSM Lite” solution to gain the visibility, checks and balances needed to ensure that the LoB’s needs are being met from the internal/external provider. I’d envision that “BSM Lite” may even be capable of operating within a “SaaS” model or other managed service type offering where the price points are below the signing levels triggering broader IT involvement and review.

To Be Continued…

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