Eye-Fi divided its Wi-Fi SD card line-up into three parts earlier in the year: Home, which transfers to a computer ($80); Share, which uploads to a computer and to Eye-Fi's servers, which relay them to gallery, print, and social services ($100); and Explore, which ties in Wi-Fi positioning and one year of a Wayport hotspot subscription for uploads ($130). I wrote a long review of the Eye-Fi Explore on 12-Aug-2008.

If you bought a Home, you can upgrade to the Share service for $10 per year, and if you bought either a Home or Share, you can add geotagging for $15 per year and hotspot access for $15 per year. It's a smart move, since original Eye-Fi card buyers already had a firmware upgrade that converted their card into a Share model; they'll now be able upgrade to the full featureset. This is something I thought the company was offering at launch months ago, and I speculated it would be easy to add.

Eye-Fi also added two new photo sharing services: Apple's MobileMe and AdoramaPix. I cannot think of any other firm that Apple has partnered with to allow direct MobileMe uploads, although this may be technically less a big deal than it sounds. But I believe it's unique--only the iPhone and iPhoto software can transfers images into MobileMe's galleries; I'll need to investigate further. It's a good feather in Eye-Fi's cap.

Finally, Eye-Fi says they'll release tweaked firmware on 5-Oct as well that will double the speed of photo transfers from their cards to a computer on the local network.

The Zune doesn't include a Web browser or any Internet focused features; it's not an iPod touch. But you can use Wi-Fi to browse the Zune Marketplace for music and games, and download new songs in programmed channels, music selections created by a variety of artists and stations. Zune offers both music purchases and a subscription for unlimited music listening. The new models range from $149 for an 8 GB flash model to $249 for a 120 GB hard drive-based player.

The feature I'm most interested in is Buy from FM, which leverages the built-in FM tuner and very low-bandwidth data that's already pushed over analog AM/FM. (See my write-up of this feature from last week.) With Buy from FM, when you're listening to radio stations that participate, you'll be able to click a button and buy the song you're listening to if you're connected to a Wi-Fi network. Zune Pass subscribers can download the song at no additional charge. If there's no Wi-Fi network, the song download or purchase is queued.

Wayport's marketing head Dan Lowden said, "Obviously, it's cool because folks who already own a Zune device and just need to do an upgrade will be able to use this just as with any of the new Zune devices that they start selling as soon as possible." (Microsoft may have a little accounting work to do: Sarbanes-Oxley doesn't let you enhance a product in the market without a fee if you realize the revenue all at once.)

The benefit for Wayport is to have yet another hefty but undisclosed fixed sum underlying its fixed infrastructure costs. In the past, Wayport has done deals with Nintendo, ZipIt, and Eye-Fi to allow all devices in a category unlimited access at McDonald's locations. McDonald's obviously gets more customers, or existing customers who spend more time or visit more frequently.

A partnership with a hotspot operator means that Microsoft doesn't have to provide tools and their users endure frustration in joining a network. "We're experts enabling one click to get this network connected," Lowden said. He noted that Wayport has opened test labs to work with manufacturers in Japan, San Francisco, San Diego, and Seattle. "We're working with these guys from day 1 to make sure it's one click to get connected," he said. I'd also note that San Diego happens to be where Qualcomm's headquarters are located, not that Lowden gave me any tip-off there.

And I have to just say: burn, burn, burn on Apple. Despite Apple partnership with AT&T, which relies on Wayport to operate the AT&T-branded hotspot network and resells access to Wayport's own network, iPhone and iPod touch users have no inclusive Wi-Fi service. AT&T slipped a few times and ostensibly opened up their network or released details that iPhone users would gain free hotspot access--like all AT&T's fiber and all its standard and premium DSL customers.

As Wi-Fi becomes an expected part of any handheld gadget, the venues in which Wi-Fi is used multiply beyond cafes and hotels. Lifestyle locations--which could be clothing stores, nightclubs, ski resorts, and the tops of mountains suddenly become places where people want the same kind of access they have at home. Ultima thule is already unwired.

The company shuffled its products into three versions several weeks ago: Eye-Fi Home ($80), which uploads only to a specific computer over a local network; Eye-Fi Share ($100), a rebranded version identical to its first offering last year, which can upload to photo-sharing services or a computer or both; and the Explore. (You can purchase the Eye-Fi Explore from Amazon.com, as well as the other models.)

I reviewed the Explore as a geotagging system for The Seattle Times this last Saturday; I'd reviewed the original Eye-Fi (now Eye-Fi Share) for them last year as well. You can read that review for my take on geotagging, or skip to the bottom of this review, as well.

The hardware is apparently the same or nearly so, and it works just as well as it did last year. The biggest improvements, however, are a few workflow tweaks that make it far easier to manage and track uploads of pictures without draining your camera's batteries down to zero.

Oddly, Nikon also announced the $500 P6000 with a built-in GPS receiver, 13.5 MP sensor, 4x zoom, and effective 6400 ISO--and a built-in Ethernet jack. Which is a very weird choice. I know Wi-Fi adds cost and reduces battery life-span, but I would think that GPS plus Wi-Fi would allow assisted GPS for faster coordinated lookups (if the Wi-Fi tapped into Skyhook's system and cached some location information), as well as offering automated uploads, and Wi-Fi positioning when GPS signals couldn't be reached.

Seems like a missed ship here.

Eye-Fi raises $11m in second funding round: I don't cover companies' financial dealings often, but Eye-Fi is always worth highlighting, as they appear to be the only smart entrant in the entire universe of cameras-with-Wi-Fi, and they're not even a camera maker. Camera makers have typically limited or straitjacked the onboard Wi-Fi. Eye-Fi's now three models of SD cards with Wi-Fi built in have a pretty wide range of controls and abilities. I tested out the Eye-Fi Explore recently, which pairs Wi-Fi GPS-like positioning from Skyhook with Wayport hotspot access, and the review appears in Saturday's Seattle Times. Eye-Fi's biggest challenge is better camera integration, so that cameras can handle power management in discussion with the card; camera makers have to not feel threatened by Eye-Fi's smart technology, though.

Ted Morgan, the head of Skyhook, explained in an interview that while GPS is certainly the gold standard, and while it works well in stand-alone devices designed for continuous use and navigation, it's not the right choice by itself for mobile devices. It can take 5 or 10 minutes for a GPS-only device to get an accurate fix on the satellites it needs to give you accurate information. (Various shortcuts can provide less accurate information more quickly.)

"This notion of 'tell a user or consumer to stand outside for 30 seconds before they can search for the nearest pharmacy' is pretty silly," Morgan said. He noted that with all the radios now found in newer mobile devices, using several of them produces a fast and much more accurate result. The iPhone 3G, for instance, sports quad-band 2G, tri-band 3G, Bluetooth, Wi-Fi, and GPS chips.

Morgan said that A-GPS (assisted GPS) already combines cell tower information with GPS. A cell phone can be told approximately where it is, and thus instead of cycling through 24 satellites, start with the two that are most directly overhead. This can reduce the time to gain a location to as little as 20 seconds, Morgan said, although any kind of movement usually lengthens the time to 30 to 60 seconds.

Skyhook's system takes advantage of this aspect of A-GPS. They let a GPS system grab onto two satellites quickly to correct data from their Wi-Fi Position System (WPS). Morgan said that this reduces the WPS error by 35 to 40 percent through "weak fixes."

Within cities' concrete canyons, "you can only get a true GPS fix about 70 percent of the time outdoor, but you get two satellites all the time," Morgan said. "In the entire footprint, we're able to use this hybrid technology, even though GPS is only available 70 percent of the time." Outside of metro areas, cell towers can still be used to improve GPS startup times.

Skyhook has continued to expand its European coverage for WPS; they cover about 8,000 cities in the US and Canada, which is roughly 70 percent of the population; "it looks exactly like a cellular coverage map," Morgan said, and includes "any town with five streets in it."

In Europe, their current big push, partly because of their inclusion in the iPhone, they cover 70 percent of population in the current countries--the UK, France, and Germany--but they're now at 50 percent of the population of the rest of Western Europe. They're working assiduously in Japan, Korea, Hong Kong, and Australia as well, and looking into China and India. India has very little Wi-Fi, so they may rely more on cell towers there.

The company also announced a partnership with wireless chip maker CSR today, which is a major providers of Wi-Fi and Bluetooth chips to computer and handset makers. Nearly a year and a half ago, Skyhook partnered with SiRF, the dominant worldwide chip supplier for stand-alone GPS gear, that's also making a push into mobile devices. Skyhook obviously needs a win with a cell chip maker, like Infineon, Broadcom, or Qualcomm, given the XPS technology, to score a place in tens of millions of cell phones beyond the iPhone.

Skyhook's technology most recently appeared in a soon-to-ship model of the Eye-Fi--the Explore. The $130 Secure Digital card with Wi-Fi built in allows you to take pictures with any camera, and have the Wi-Fi signal space recorded for later lookup when you upload photos. The pictures are geotagged with that information. The card can optionally be used with Wayport's 10,000 strong Wi-Fi network in the U.S for $15 extra per month. David Pogue of The New York Times recently wrote up the Eye-Fi Explore.

Nintendo DS lost free McDonald's-Fi last year: Not with a blam blam, but with a whimper, did the Wi-Fi-enabled game player's two-year deal with Wayport expire. The Web site Knowzy revealed the agreement ended in Nov. 2007, and notes that because the DS lacks a Web browser, it's essentially unusable at public hotspots.

Oklahoma City has 555 sq mi network: Fortunately, not 666 sq mi down there near the Bible Belt. The municipal network has 150 applications available on it, and uses Tropos gear. The network covers 95 percent of the city's core area, with the whole network having 100-percent dedication to city workers and public safety purposes. This includes real-time video from 300 cameras. Tropos says 150 applications are available over the network. The network cost a tiny amount, just $5m, relative to the high cost of public access Wi-Fi. These sorts of networks are far easier to build. Funding came from city funds designated for capital improvement and public safety. The real question, of course, is whether savings in efficiency--and lives saved, even--can be measured over time.

The other advantage, of course, is that 3G laptop users that find themselves out of the HSPA coverage area offered by AT&T don't fall back to EDGE or GPRS as long as they can find an AT&T-included hotspots. No hotspot operator likes to guarantee a particular local network speed, but I know that Wayport--which has or will build nearly all of the 17,000 locations in question here--aims for T-1 speed (1.5 Mbps each way) and quality (guaranteed uptime), depending on availability.

Windows laptop users with AT&T's Communication Manager software (version 6.8) installed will be automatically logged onto hotspots--and, I would guess, logged off 3G whether the user wants that or not! I'll be curious about reports from the field.

A 5G/month ($60/month or greater) plan is requierd for free Wi-Fi service.

The Boy Genius Report quotes what appears to be an internal AT&T memo about today's launch that free Wi-Fi for smartphones is coming later in 2008. Boy Genius has a remarkably good track record for a rumor/leak site, so I'm inclined to believe their report.

Zipit gives away text messaging for a year, changes prices, options: The Zipit Wireless Messenger 2 (Z2) was introduced in Dec. 2007 with a number of interesting features for a messaging appliance targeted at teens--and their fretting parents. With no Web portal, the $150 device included unlimited Wi-Fi on Wayport's McDonald's network (now nearly 10,000 locations), and support for popular IM clients. It also included SMS with major cell carries, charging $5 per month for 1,500 incoming and 1,500 outgoing messages. Uptake must have been poor, as the manufacturer announced today that purchases until 31-July-2008 would include a year of free text messages. The company also modified its plan without noting that fact, increasing messages to a "reasonable personal usage" of 5,000 incoming and 5,000 outgoing messages per month. There are no overage charges. The service will now cost $30 per year instead of $5 per month for new purchasers starting 1-August-2008. That's a 50-percent price reduction (over $5 times 12), but it's often much cheaper to bill annually in advance.

Wi-Fi Alliance cited in WSJ as model for multipartner alliance: An interesting analysis in the Wall Street Journal's Business Insight section points to the Wi-Fi Alliance standards based, no-company-on-top approach as one that led it to win out through both technology and organization over other standards that might have taken precedence. I've been stunned over the years how a group that has a board comprised of the most powerful and competitive interests in this market segment, and which has hundreds of much smaller members, has managed to keep alive the notion of interoperability for the greater good of the industry and customers. 802.11n's long delay certainly threatened harmony--especially with some ugly proprietary slap-ons to 802.11g--but the alliance continues to keep the technology in equilibrium, while still allowing individual companies to differentiate their products with little difficulty.