The Zune doesn't include a Web browser or any Internet focused features; it's not an iPod touch. But you can use Wi-Fi to browse the Zune Marketplace for music and games, and download new songs in programmed channels, music selections created by a variety of artists and stations. Zune offers both music purchases and a subscription for unlimited music listening. The new models range from $149 for an 8 GB flash model to $249 for a 120 GB hard drive-based player.

The feature I'm most interested in is Buy from FM, which leverages the built-in FM tuner and very low-bandwidth data that's already pushed over analog AM/FM. (See my write-up of this feature from last week.) With Buy from FM, when you're listening to radio stations that participate, you'll be able to click a button and buy the song you're listening to if you're connected to a Wi-Fi network. Zune Pass subscribers can download the song at no additional charge. If there's no Wi-Fi network, the song download or purchase is queued.

Wayport's marketing head Dan Lowden said, "Obviously, it's cool because folks who already own a Zune device and just need to do an upgrade will be able to use this just as with any of the new Zune devices that they start selling as soon as possible." (Microsoft may have a little accounting work to do: Sarbanes-Oxley doesn't let you enhance a product in the market without a fee if you realize the revenue all at once.)

The benefit for Wayport is to have yet another hefty but undisclosed fixed sum underlying its fixed infrastructure costs. In the past, Wayport has done deals with Nintendo, ZipIt, and Eye-Fi to allow all devices in a category unlimited access at McDonald's locations. McDonald's obviously gets more customers, or existing customers who spend more time or visit more frequently.

A partnership with a hotspot operator means that Microsoft doesn't have to provide tools and their users endure frustration in joining a network. "We're experts enabling one click to get this network connected," Lowden said. He noted that Wayport has opened test labs to work with manufacturers in Japan, San Francisco, San Diego, and Seattle. "We're working with these guys from day 1 to make sure it's one click to get connected," he said. I'd also note that San Diego happens to be where Qualcomm's headquarters are located, not that Lowden gave me any tip-off there.

And I have to just say: burn, burn, burn on Apple. Despite Apple partnership with AT&T, which relies on Wayport to operate the AT&T-branded hotspot network and resells access to Wayport's own network, iPhone and iPod touch users have no inclusive Wi-Fi service. AT&T slipped a few times and ostensibly opened up their network or released details that iPhone users would gain free hotspot access--like all AT&T's fiber and all its standard and premium DSL customers.

As Wi-Fi becomes an expected part of any handheld gadget, the venues in which Wi-Fi is used multiply beyond cafes and hotels. Lifestyle locations--which could be clothing stores, nightclubs, ski resorts, and the tops of mountains suddenly become places where people want the same kind of access they have at home. Ultima thule is already unwired.

Zipit gives away text messaging for a year, changes prices, options: The Zipit Wireless Messenger 2 (Z2) was introduced in Dec. 2007 with a number of interesting features for a messaging appliance targeted at teens--and their fretting parents. With no Web portal, the $150 device included unlimited Wi-Fi on Wayport's McDonald's network (now nearly 10,000 locations), and support for popular IM clients. It also included SMS with major cell carries, charging $5 per month for 1,500 incoming and 1,500 outgoing messages. Uptake must have been poor, as the manufacturer announced today that purchases until 31-July-2008 would include a year of free text messages. The company also modified its plan without noting that fact, increasing messages to a "reasonable personal usage" of 5,000 incoming and 5,000 outgoing messages per month. There are no overage charges. The service will now cost $30 per year instead of $5 per month for new purchasers starting 1-August-2008. That's a 50-percent price reduction (over $5 times 12), but it's often much cheaper to bill annually in advance.

Wi-Fi Alliance cited in WSJ as model for multipartner alliance: An interesting analysis in the Wall Street Journal's Business Insight section points to the Wi-Fi Alliance standards based, no-company-on-top approach as one that led it to win out through both technology and organization over other standards that might have taken precedence. I've been stunned over the years how a group that has a board comprised of the most powerful and competitive interests in this market segment, and which has hundreds of much smaller members, has managed to keep alive the notion of interoperability for the greater good of the industry and customers. 802.11n's long delay certainly threatened harmony--especially with some ugly proprietary slap-ons to 802.11g--but the alliance continues to keep the technology in equilibrium, while still allowing individual companies to differentiate their products with little difficulty.

Although several other quick-service restaurants like McDonald's lack any comprehensive Wi-Fi plan--Burger King, Wendy's, and Subway to name three of the largest--Wayport is locked out of working with direct competitors. This opens the potential for another firm to handle a several-thousand-location network. Wayport has worked with both McDonald's corporate-owned stores (about 2/3rds of stores in the U.S.), as well as reaching out to franchisees, who Lowden noted pay a predetermined flat rate for the service via McDonald's. "It's made them incredibly efficient to be able to offer this to their franchisees at one price, instead of variable pricing," he noted. Wayport acts as the layer between various telecom providers, applications and services, and the stores.

Wayport provides several kinds of back-office services, although credit-card processing was the first thing htey rolled out. They've extended to remote video feeds for security, Redbox DVD rental systems that are found in some McDonald's, and kiosks used for job applications. Lowden said Wayport offers things as straightforward but critical as a dial-up fail-safe when a broadband connection drops.

Wayport also manages AT&T's hotspot network, which puts them in the unwiring seat for the 7,000-odd Starbucks stores that will converted from T-Mobile to AT&T service during 2008. Wayport was once the clear leader in the hotspot builder market, with T-Mobile in the second position. Now, Wayport will be operating through a direct contract or management agreement over 18,000 hotspots in the U.S.; T-Mobile will likely be the second biggest with a couple thousand locations (Borders and FedEx/Kinko's tops among them). The No. 3 player is hard to figure. Panera?

I've been predicting for some time that media on the edge--music, videos, movies, and games stored on servers on the local Wi-Fi network--will be the next big development in venue-oriented Wi-Fi, with Starbucks likely far in the lead. Lowden wouldn't comment on any specific plans in the works, of course, but said generally, "Storing and caching all that content on the edge...hasn't been leveraged in the past, but it will be in the future to create a very unique experience." At Barnes & Noble, Wayport caches some multimedia data that's available to customers in the stores.

The advantage for in-store media storage is that you can leverage the speed of the local network, and add additional access points to distribute network load. The choke point is no longer the Internet connection, but local network speed. I expect--though Wayport, AT&T, and Starbucks haven't said it--that Starbucks infrastructure will be all 802.11n for this reason, likely with both 2.4 GHz and 5 GHz support for the best throughput in the higher-frequency band for media transactions. (In fact, I wouldn't be surprised if you could only buy movies via 5 GHz.)

Lowden also noted that the proliferation of mobile devices with Wi-Fi built in have led to them reaching out to venues that wouldn't have made sense for them to work with previously, and for unlikely candidates to reach out to them, too. Wayport is now working with a number of healthcare facilities that, while they have their own network infrastructure, wanted to outsource public access Wi-Fi (whether they choose to charge or underwrite it), and certain applications that they're not as experienced with running themselves.

A little history: In 2001 and again in 2004, the heat seemed to be on the public side of Wi-Fi: lots of money to be made, ostensibly, lots of partnerships and venues to be built, and an overcrowded supply of infrastructure builders. The year before, Wayport looked to be an also-ran in the hotspot provider business.

Despite being one of the earliest firms to put Ethernet and then Wi-Fi into hotels, and build out hotspots in airports; and despite their survival of the first hotspot meltdown in 2001 during the dotcom crash and brief venture capital shortage; and despite their early entrance into allowing wholesale pricing for hotspot aggregators; the firm seemed about to be eclipsed by apparently deep-pocketed Cometa (with AT&T, IBM, and Intel in various capital and support roles), Toshiba's mom-and-pop focused turnkey system, and T-Mobile, which had the Starbucks contract. What a difference a year makes.

Cometa, Toshiba, and Wayport contended for the contract to build out back-office and public-access service at McDonald's in the U.S., and Wayport won. Within a few weeks, Toshiba passed its few hundred locations to Cometa, which shut its doors in May 2004. Wayport, meanwhile, had cooked up a strategy for McDonald's that it announced later that month.

Their approach involved a fixed-rate charged for unlimited access by retail network partners for all the locations in their pool. This meant that partners had a fixed cost, instead of a per-session cost, and Wayport could obtain specific revenue even before usage by a partner ramped up. Wayport hasn't discussed the details of this arrangement in depth since, but has partnered with Sony with its Mylo, Nintendo with its DS game player, and ZipIt with its wireless messaging appliance.

The McDonald's deal also apparently gave Wayport a way to extend its work with SBC-later-AT&T; Wayport had earlier in 2004 became the managed-services contractor for SBC to build out The UPS Store/Mailboxes Etc. nationwide. (UPS dropped AT&T as its partner in mid-2007, although that didn't appear to have anything to do with Wayport's role.)

AT&T through Wayport developed its large resold/managed footprint that incorporated resale of Wayport's McDonald's locations with the UPS Store and a few hundred other managed locations, including a handful of airports. The Cingular acquisition of AT&T Wireless put more airports in SBC's hands, too. (SBC was once the 60 percent majority owner of Cingular; when SBC and BellSouth, the other owner, merged that put the newly rebranded AT&T in charge of Cingular which it relabeled as AT&T. Confusing, huh?)